The right digital marketing strategy can help you reach more customers, build a stronger brand, and generate more sales. But one of the greatest challenges of digital marketing is that it is constantly changing. Being aware of emerging and continuing trends can help you stay relevant and create fresh content that resonates with your target audience.
Without further ado, here are a handful of the digital marketing trends we expect to see a lot more of in 2020...
Trend 1 | Interactive Content
It’s no secret that it can be incredibly challenging to attract consumers’ attentions online. As brands look for new ways to stand out in the new year, more companies will experiment with interactive content designed to provide unique user experiences and keep visitors on your page longer. Interactive content engages your audience by inviting them to actively participate with the content by answering questions, making choices, exploring scenarios, etc.
Examples of interactive content to try in 2020: animated infographics, interactive videos, polls and surveys, quizzes, webinars, interactive e-books, contests, galleries, and calculators.
Trend 2 | Personalization
You’ve likely noticed that the ads you see online and in your inbox are becoming more and more personalized to your interests. That’s because marketers realize that today’s consumers want to feel heard and have meaningful interactions with brands – not generic experiences.
Personalization in digital marketing is all about learning the needs and preferences of your audience so you can market the right experience and product to the right person at the right time. This trend has grown so popular that consumers demand it, and most don’t even mind sharing personal data in exchange for personalized experiences.
Here are a few ways to incorporate personalization into your marketing strategy in 2020:
Trend 3 | Video Content
Video is by no means a new trend in digital marketing, but industry experts predict it will only continue to grow and become a more powerful tool in 2020. If you’re not sharing video content, you’re missing out on some major opportunities to reach a wider audience, drive more engagement, build deeper connections, share key messages, and increase sales.
Along with producing more video content in general, live video will be an area of focus for many marketers and brands in 2020. Data shows live streaming is booming, with 63% of people aged 18-34 watching live streaming content regularly. Live video appeals to today’s distrusting consumers who would rather watch an authentic live stream presenting the benefits of a new product over a scripted commercial with actors. Your business can hop on the bandwagon by experimenting with live video options on Facebook, Instagram, and LinkedIn.
Trend 4 | Community Building
Have you noticed the big change on Instagram? Likes are gone! Well, kind of.
The app has been experimenting with hiding likes from everyone but the poster. The move was designed to “remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love,” according to Mia Garlick, director of policy for Facebook in Australia and New Zealand, in an interview with the BBC. It’s a big change for a platform that has become increasingly known for influencer marketing.
Although it’s a bit too soon to measure the effects of Instagram’s decision, we’ll be keeping an eye on this trend in 2020. We expect to see other brands and companies follow suit by putting a bigger emphasis on building community and connection with their target audiences.
Trend 5 | Voice Search
Over the past few years, smart speakers like Amazon Alexa, Google Home, and Apple HomePod have become increasingly popular, and some marketing experts are saying 2020 will be the year of voice search. That’s because more consumers are using voice commands to perform search engine queries, find local businesses, and make purchase decisions. In the new year, more companies will optimize for voice search to adapt to the changing digital landscape.
Creating a beautiful website isn't enough these days. To achieve real growth, your business needs a robust digital marketing plan that continuously optimizes your online presence and drives targeted potential customers to you at the precise time they are looking for your services. Being willing to adapt and evolve with the trends can help you attract high-quality customers and keep up with your competition.
If you need help with digital marketing for your business, contact Triton Commerce today! We can create a strategy tailored to your specific goals, and work with you to set an effective digital marketing budget.