A stunning, eye-catching web design is one of the surest ways to draw users to your website. The best web designs do more than look pretty, though—they help build brand awareness, look just as great on mobile, and are designed to convert visitors to paying customers through strong calls to action.
Our Creative Manager and Web Designer, Jace, is responsible for planning and overseeing all of our web and digital marketing designs to ensure they are branded, appealing, and work quickly and smoothly on any device. Jace works with our team of designers by providing them with the tools and information they need to be successful.
Learn more about Jace and how he partners with the rest of our team to create web designs that are just as high-performing as they are visual.
Can You Share A Little Bit About Your Background And What Led You To Your Role At Triton?
"I started getting into web design and coding in late middle school. I participated in these e-fed/e-wrestling (fake wrestling online...nerd) things online and wanted to start my own, so I learned to code and design.
I did my undergrad in Kinesiology, got married, and moved to Iowa. Job prospects were limited being in one little area, and while my wife had a great teaching job, I decided to revisit my love for web design and do more than just freelance work. So I did a quick two-year program in Iowa at Kirkwood and worked for two different web agencies down there during my time. Britta (my wife) wanted to pursue her PhD admiration, and she got into the program at the University of Minnesota (which was closer to home on top of it), and that’s when I found the position at Triton Commerce."
Tell us a bit more about your role and everyday responsibilities for Triton.
"I oversee and help guide our team of web designers and developers to produce the high-quality products we strive for on every project at Triton. I make sure we’re following best practices for both design and coding, and that the UX of our product is appealing and easy for users, while the site still functions the way we need it to for SEO reasons, etc.
Along with all of that, I still do designs and coding myself—all of it fun! I also coordinate our company potlucks and organize our NFL Pick’em and March Madness pools to bring some fun social interaction to our work days. Those last things aren’t really responsibilities, but I like to try to bring people joy and fun at work. So, if I can do that with little things like that, it is worth it."
What Do You Enjoy Most About Your Position?
"Besides having a great time with my co-workers while still “getting sh*t done,” I love designing pieces that are appealing for our clients and helping them get the leads and results they’ve come to us for. When a design is getting results, it really makes me feel good knowing that my art is working. When it comes to coding, I love taking the art of the design and bringing it to life."
Describe a typical day for you in your role.
"Walk in, put my lunch in the fridge, and look around to see if anyone brought treats in. Then start my computer up, run through emails, and tackle whatever tasks or feedback I need to make sure I do that day. I also often help out fellow team members on projects in order to get them done more efficiently.
When I am not busy with tasks or designs, I take that time to dip more into our strategies and discover/research aspects of design and development that we can implement into our pieces here at Triton. Stuff is changing every day, so staying up to date is important. So is having a solid knowledge of the aspects that make up our product in general (SEO, responsive design, etc.)"
What are some challenges unique to your role?
"One of the biggest challenges is asking another designer to make modifications to their work/art. I strongly believe all artists “paint” differently and it’s still all art. But web design is a very different ball game, especially when it comes to lead generation. So the UX is extremely important.
Also just trying to stay up to date with trends and new things. Like I mentioned before, things are changing every day. With new design features coming out every day, sometimes there are not enough hours in the work week to jump at that. It can be a challenge because we don’t want to miss out on anything or be behind on anything."
What is the most valuable thing you've learned so far during your time at Triton?
"Looking at the whole picture instead of just my specialty. I’ve gained the knowledge that I have on web design and digital marketing by wanting to learn about the different aspects of it. Now I have a great understanding of what makes our complete product what it is. This makes my job easier and things run smoother, because I understand how all the components work together. I strongly advise that people in every industry try to gain a grasp of their company's WHOLE picture. You’ll be glad you did, so you can see just how your piece fits in. Okay, I am done preaching… heh!"
What tips do you have for business owners who want an effective website?
"If you want a cheap website, you’re going to get cheap results. Anyone with business sense knows marketing is an investment, and it’ll be money well spent.
A good website provides beautiful design, UX, and ease of use for your users. It’s modern and responsive, contains the proper CTAs, and gets into those search engines with good SEO. If you’re not willing to invest in these things, your business isn’t going to grow like you hope. It’s not even worth trying to see if it does. DON’T WASTE YOUR TIME by going cheap. Invest in your company’s future, have your website done right, and get users to your website with ads. It’s so simple, but some people don’t catch on."
If you had to trade jobs with one person at Triton for a day, who would you pick and why?
"Our videographer. I have always loved and had a passion for film/video. In fact, while debating on what I wanted to major in for college, I thought about going for screenwriting and film. The opportunity to gain more in-depth knowledge of the role and produce killer videos—that’d be awesome! I’d love to produce some video content that leads to smiles and joy."
If you could meet any WWE wrestler, who would it be and why?
"Triple H, Jeff Hardy, and Kevin Owens. Yes, that’s three, I know. I grew up watching Jeff Hardy, and he was just pure entertainment. His Swanton Bomb is my favorite move ever. Kevin Owens is hilarious and reminds me a lot of myself if I had pursued professional wrestling as a career (I thought about it, but the wife wouldn’t let me... hehe jk). Then Triple H, because he is a true legend and has a great passion and business sense for the industry (he helps run the WWE now)."
When you were 5, what did you want to be when you grew up?
"At that point in my life, it was either an NFL football player or a demolition derby driver. My dad and family did derbies a lot when I was a kid, and I spent countless hours playing with my matchbox cars out in the dirt driveway making my own derbies. Of course, growing up watching tons of football and playing football video games, one could only wish, lol. My dream job to date is still to be a general manager in the NFL."
What's your favorite place you've ever traveled to?
"Disney World and Universal Studios. I loved going to these theme parks where you can escape reality and live in a dream world. It’s as if you’re actually in all of these fantastic imaginary places. I never went as a kid—I went for my honeymoon, and I am glad I did, because as an adult I could appreciate all of it way more. It’s a magnificent experience to just stop and take it all in. The parks go all out, and even as crowded as they are, it’s still so awesome to be there."
Where's one place you've never been, but would love to visit?
"Scotland. I’d love to see the cliffs that lead out to the sea, the beautiful landscape, eat good food… it all just looks awesome. I’d also love to go to every NFL/college football stadium in the country. I don’t even need to be there for a game, just a dang tour or something. There’s just something I find fascinating about stadiums and athletic complexes."
What are some of your favorite things to do outside of work?
"Spend time with my wife, family, and friends, play and watch sports, and a little bit of video gaming and watching movies/tv series. I also like to read YA books to escape reality. I actually want to write my own novel some day—I currently have five chapters of it written. That is all I will share."
If you want to revamp your digital marketing strategy with help from Jace and his team of professional designers, contact us today! We’ll develop a robust digital marketing plan that will help you build brand awareness and reach more customers online.