In her role as Community Manager, Kaleh tackles a unique variety of tasks for our clients. She’s responsible for developing and implementing social media marketing and content strategies for our clients, and loves the challenge of creating a unique voice that will help our clients build stronger connections with their followers.
Learn more about Kaleh, and how she uses her skill and creativity to create effective and engaging social media content:
Can You Share A Little Bit About Your Background And What Led You To Your Role At Triton?
“I have loved writing my entire life, but growing up I never knew exactly what kind of job I wanted to have – I just knew I wanted to write. After I got married and finished my degree, I was moving around a lot because my husband was in the military, and the writing opportunities I found were in journalism. I’ve always been interested in learning about other people’s stories, so I followed that path for awhile.
I wrote for a digital news website in Georgia and a print newspaper in Texas before moving back home to Minnesota and working for another digital news source. Unfortunately, my entire team was laid off in January 2018, and I decided it was time to explore where else my writing could take me. I was interested in the role at Triton because it gave me the opportunity to write a wide variety of content, from website copy to social media captions.”
Tell us a bit more about your role as the Community Manager for Triton.
“I create a lot of content! As a Community Manager, I drive the vision for each client’s social media presence by creating the concepts and captions for their social posts and working with our designers to bring those ideas to life. I also help clients manage their social profiles, whether they’re on Facebook, Twitter, LinkedIn, Instagram, or Pinterest, and I stay current with social media trends so I can create the best content for each client’s target audience.
When I’m not working on social media stuff, I’m writing website copy, blogs, and marketing emails, or proofing other writers’ work.”
What Do You Enjoy Most About Your Role?
“I’m always working on something different each week, and I get to help small business owners thrive by providing them with great content for their website and digital marketing.”
Describe a typical day for you in your role.
“Unless we have clients coming in for a meeting, I typically start each day by doing social media ‘sweeps’ – I go to each of our client’s social profiles and check out the performance of their recent posts and see what people are saying in the comments. To help with engagement and community building, I’ll like and respond to comments, or make sure the client knows when there’s a question or concern that needs to be addressed. If a social post is doing particularly well I’ll boost it, which means I’ll put money behind the post so it reaches even more people.
After my social tasks are completed, I’ll move on to whatever content is on my plate for the week, usually website copy or blogs.”
What Are Some Challenges That Are Unique To Your Role?
“Social media is a relatively new and complex form of marketing, and the way people interact with it is constantly changing from one day to the next. It’s challenging to keep up to date with the latest trends and developments, and even when you produce great content, you can never guarantee how many people will see it because #algorithms.”
What's the most valuable thing you've learned so far in your time at Triton?
““How to write for SEO.”
What tips do you have for someone using social media to promote their business?
“1. Know your audience. It’s okay if your brand/service is not for everyone. Find your people and share things that they’d find interesting and useful.
2. Interact with your audience. Take the time to respond to reviews, messages, and comments on your pages (with grace, no matter how awful the comment is), and check out your followers’ profiles to like their posts that are related to your industry.
3. Focus on creating content that’s unique to your brand and feels authentic. Your followers don’t want to see a bunch of sales pitches, they want to get to know your brand and feel like they are a part of your community.”
If You Had To Trade Jobs With One Person At Triton For A Day, Who Would you Pick and Why?
"I studied a bit of screenwriting and filmmaking in college, so I’d love to get behind the camera with Chelsea or one of our freelance videographers.”
If you could bring back one thing from the 90s, what would it be and why?
“I’m kind of annoyed by reboots (TV shows, movies, etc.) so I’m going with Tupac, because he was the greatest rapper of all time."
When you were 5, what did you want to be when you grew up?
"A country singer with her own television cooking show where I would perform while the food was in the oven. Trisha Yearwood is actually living my dream!"
Where are a few of your favorite places to eat in the Twin Cities?
"Revival, Bar La Grassa, Red Rabbit."
Where's one place you've never been to, but would love to visit?
"The Galápagos Islands."
What are some of your favorite things to do outside of work?
"Cook, see live music or stand-up comedy, go for long walks with my dog, read, and spend time with my husband and friends/family."
Want to learn more about partnering with Kaleh and the rest of our digital marketing team? Contact us today for your free Digital Marketing Blueprint! We’ll take a look at your current digital presence, and provide you with guidance and next steps to help you grow your business.