Flight discounts, shoe coupons, magazine subscriptions – opening your email inbox can be quite the crapshoot of offers! But amidst the sea of junk mail, there are often diamonds in the rough of your inbox; content that sparks your curiosity and compels you to click beyond the subject line.

UpCity, an online marketplace that connects businesses with trustworthy B2B service providers, corresponded directly with the social media marketing experts themselves on their social media messaging, strategy, and communication tips for strengthening brand awareness.

There’s a science to the art of the viral video, and we’re here to let you in on that secret! Check out these tips for optimizing video content across different social media platforms. 

When you’re trying to find the best Chinese restaurant that delivers to you, where do you look? When you need a local roofing contractor in your town to fix a leak, how do you find one? And if you needed a lawyer to protest the traffic ticket you received last week, where would you turn to?

Depending on what industry your business operates within, you might feel hard pressed to determine a successful approach to

Selfies in hard hats. Ground auger tutorial Tik Tok videos. “Guess the decibel level” Twitter polls. What exactly makes for compelling, engaging, and successful social media content and performance for general contractors?

As a small business owner, you have enough on your plate that even thinking about writing and maintaining a blog might seem like an unnecessary chore.

The selfie, skinny jeans, avocado toast – you may mock these trends that have been initiated by our younger generation Millennial and Gen Z counterparts, but the fact remains that these fads are indicative of how industries need to market themselves toward these ascending cohorts.

It’s hard to talk about branding and marketing and not sound like Don Draper, embellishing the importance of nostalgic imagery, sleek visuals, or comforting depictions to captivate a client on a commercial pitch for selling orange juice. But the truth is the Mad Man himself understands the ways audiences assess and interpret visual representations of branding, and it’s that unlocking of consumer comprehension that can allow for seamless, successful integration of branding into any video marketing campaign.

As speculated lightning enthusiast and $100 bill savant Benjamin Franklin once said, “In this world, nothing is certain except death and taxes.”

In relation to the marketing world, this famous quote can essentially swap out the “taxes” part with “emails.” (And maybe switch out “death” with “leads,” just to put a more optimistic spin on it.)