Link Building for SEO
Once your website content is properly optimized for search engines the next step in the SEO process is a link building campaign. Search engines place strong emphases on in-bound links and anchor text within these in-bound links. When all on-site optimization is the same the number of in-bound links will determine the outcome of the organic rank. If you have a new website or an under performing website for organic ranking, a link building campaign is necessary to gain long-term SEO results. Let's face it, some of your competitors may have a 10 year old website. This is a long time to build in-bound links. The only way you can compete, is to start creating fresh, relevant content with in-bound links.
- SEO links - If people like your website they will typically link to it. If you are promoting your company website (social media, message boards, blogs or press releases) you will typically link back to your website. A link building campaign will speed up these naturally occurring links through a well managed process of self-promotion. This will show search engines that your website is relevant and people like it.
- Optimized Landing Page - Our link building campaigns will link back to the most relevant page based on the search term. These landing pages must include unique content optimized for the keyword rank desired.
- Keywords - Link building is a part of your overall SEO campaign and needs to be synchronized with your keyword mapping. The keywords are embedded within your anchor text links. These anchor text links are designed to enforce your on-site optimization to increase trust and relevance to search engines.
- Competition - Link building for SEO is all about doing a better job procuring high value links than your competition. Our link building campaigns start by evaluating your competition to determine their strengths and weaknesses and what it will take to get you ranked above them.