5 Tips for a Cohesive Digital Marketing Strategy for Chiropractors
As a local chiropractor, your hands perform miracles every day. From eliminating lower back pain to correcting spinal alignment, the adjustments you provide for your clients allow them to thrive and live their best lives.But how can you continue to reach more clients and change more lives? Perhaps it’s time to give your digital marketing strategy one of your famous adjustments!The U.S. chiropractor industry has grown an average of 0.4% every year between 2018 and 2023 and shows no signs of slowing down in volume.
Creating and implementing a well-balanced digital marketing strategy structured for success is imperative to cornering your local market and enhancing your presence in your community, both physically and digitally.But crafting a successful digital marketing plan is never as simple as shelling out a few bucks for some paid ads or finally deciding to launch some social media profiles. It takes assessing your branding goals, evaluating your consumers’ needs, and understanding how to locate and stand out to your target customers to reach and persuade them.Could your digital marketing strategy use a much-needed adjustment?
Here are five essential digital marketing tips every chiropractor should know to get your business in front of the right audience for your brand.
1 |Don’t Hold Back On Web Design
You know how important it is to have a professional-looking office that makes your visitors feel like they’re in good hands. Well, the same goes for your website.Failing to give your web design the attention it deserves will not only suppress your digital marketing potential but also significantly reduce your credibility and reputation in the eyes of your target audience.
An effective and responsive web design will improve your online presence while giving visitors a more positive user experience. This inspires trust and confidence in choosing you as their local chiropractor.Here’s how custom web design works in your favor!
Effective Branding |Custom web design provides better branding, from color coordination to implementing a tone and voice in the content that’s in line with your company’s message.
Simple Navigation |Making it easier for your visitors to navigate your website elevates the user experience while making it easier for them to get a better feel for your brand and ultimately compel them to take action with your business.
Responsive Design | With more people searching for businesses on their phones than ever before, custom web design gives your website a more responsive design for customers searching for your services on their smartphones or mobile devices.
Calls to Action | Better web design means making it as easy as possible for visitors to contact your business or enlist your chiropractic services by utilizing strategic call-to-action buttons or links.
Custom Imagery | Stock photos (or no imagery at all) will damage your SEO performance, which is why custom photography and videos are also integral components of custom web design.
All of these web design elements and more serve as the foundation for enhancing your digital marketing strategy and increasing the reach for targeting your preferred customers.
2 |Do Your SEO Due Diligence
When you type in “local chiropractor near me” in your Google search bar and don’t see your website pop up on the first page, that’s a giant red flag that it’s time to revamp your digital marketing efforts.Search engine optimization (SEO) is the backbone behind any successful digital marketing campaign, helping your website rank higher on local, relevant search engine results and getting your brand in front of the eyes of your target audience.
By taking the time to implement careful keyword research and optimization, you’ll give your website the tools to appease Google’s page-ranking algorithms, outrank your competition, and drive more organic traffic to your website. SEO is a long-term approach to improving your online presence, so the sooner you implement successful SEO tactics into your digital marketing strategy, the faster they will pay off.
3 |Emphasize Your Inbound Marketing Efforts
Everyone can use generating and converting more leads, right? That’s the basis of incorporating inbound marketing into your digital marketing strategy: to give your website and online presence more opportunities to engage organically with potential clients.The blueprint of effective inbound marketing is producing and sharing quality content intended to drive prospects to your website, as opposed to outwardly marketing your company.
Blogs, infographics, whitepapers, and case studies are examples of inbound marketing content. The purpose is to provide quality content relevant to your chiropractic industry while catering to any industry-specific questions or interests your clientele may have. The more you invest in your inbound marketing efforts, the more you’ll ultimately increase your lead generation and conversion rates in the long run.
4 |Manage Your Paid Advertising Campaigns
One of the more common digital marketing mistakes most companies make is assuming that throwing money toward paid advertising will automatically result in more leads and revenue.Without proper paid advertising management, you’ll make it harder for your business to optimize its paid advertising budget. Not to mention potentially putting your ads in front of lackluster leads.
Proper paid advertising management will allow you to customize and develop a search engine marketing strategy that’s catered directly toward buyer intent. It will also give you more tracking tools that grant you access to seeing exactly how much you’re spending on paid ads while accurately calculating your ROI. By utilizing effective keyword research and targeting specific demographics based on search behavior or social media engagement, you can rest assured your paid advertising efforts will pay off in the long run.
5 |Track & Measure Results Accordingly
Another common digital marketing mistake many businesses tend to make is incorporating more of a “set it and forget it” approach to digital marketing campaigns.Tracking and measuring the results of your website performance metrics is necessary to assess what digital marketing tactics are working or whether your strategy needs tweaking.
Tracking performance metrics and key performance indicators (KPIs) also offers insight into how close you are to achieving your branding goals and objectives.Be sure to monitor all of the following KPIs continuously:
- Lead generation and conversion rates
- Web traffic performance by page, channel, and landing page
- Web traffic sources
- Impressions and click-through rates
- Returning visitors
- Cost per lead and customer acquisition cost
- Return on investment (ROI)
Perfect Your Digital Marketing Strategy With Triton Commerce
As a chiropractor, you already have enough on your hands (pun intended) with operational tasks and responsibilities. Consider leaving your digital marketing strategy up to the professionals!At Triton Commerce, we help chiropractors develop custom digital marketing campaigns based on specific branding goals and needs. Ready to adjust your digital marketing tactics?Contact us today to schedule a consultation with our team of digital marketing specialists!