Lower cost than disruptive outbound marketing & paid ads.
With outbound marketing, such as television or radio advertising, you pay to place your ad in front of everyone, regardless of whether or not they are interested in your product or service.
Attracts only those who have an interest in what you offer.
Inbound marketing lets you focus your marketing dollars on finding customers who are specifically looking for your products and services right now.
Increases your conversion rates.
Inbound marketing drives people searching for a specific product or service directly to the information they are looking for - Increasing your conversion rates.
Provides a long-term ROI.
Because SEO is a long-term strategy that typically gets better over time, executing an effective inbound marketing strategy will provide you with a revenue stream for years to come.