Window World Contractor Case Study - Triton Commerce.

Some of our results

100%+
Increase in Leads
106%
Increase in Visitors
114
Increase in Reviews/Year

Project Brief

Window World is one of the largest window, siding, door, and gutter replacement contractors in the Twin Cities Metro area. Our partnership with Window World began when we first designed and developed a new website for them, and integrated it with their internal Customer Relationship Management (CRM) System. Their new website, combined with a custom inbound marketing strategy, has dramatically improved the number of requests they receive for customer appointments and quotes.

In addition to website design and inbound marketing, we used pay-per-click and social media marketing to connect Window World with many new customers. This comprehensive digital marketing strategy has resulted in a remarkably high rate of closure for Window World.

Services Offered:

  • Website Redesign
  • SEO
  • Inbound Marketing
  • PPC Management
  • Social Media Marketing
  • Review Management

Website Redesign

The first step for any digital marketing campaign is making sure where you send your leads (i.e., your website) is fully optimized to convert them. When Window World came to us we diagnosed a number of problem areas including having too few pages, poor website ease-of-use, lack of calls-to-action, on-site SEO errors and a number of other opportunities to improve upon. By implementing best practices and a beautiful design we were able to take their site performance to new levels.

  • Beautiful & responsively designed site
  • Design focused on calls-to-action
  • Easy navigation with landing pages for all offerings
  • On-page SEO optimization
  • Pagespeed optimized

Our Results:

- 56% Increase in website conversion rate

- 16.6% bounce rate across all channels

- Incredible 4.21% bounce rate for organic traffic

SEO

Our SEO strategy included:

  • Built-out content pages for all categories
  • Listed and optimized on relevant directories
  • Updated title tags, descriptions and schema markup implementation
  • Location based content pages
  • Google My Business optimization
  • Link building campaign
  • Google pagespeed optimization

Key Metrics:

- 106% Increase in organic search traffic

- 34% Increase in Google My Business traffic

SEO Case Study
home service review management

Review Management

Today, 72% of customers won’t take action with a company until they’ve read their online reviews. By reading about the experiences of past customers, potential customers can learn more about a business before they make their own purchase decision. Aiming to attract younger homeowners that may not quite know the Window World brand yet, Window World wanted to capitalize on the power of online reviews by:

  • Capturing current reviews for their business, from new and repeat customers
  • Encouraging happy customers to leave a positive review for a higher overall average rating
  • Receiving a notification of when a new online review posts so they can respond quickly

To help Window World reach these goals, we provided them with our Review Manager program, designed to capture new reviews quickly and conveniently. Since launching this program, Window World has seen the following results:

Our Results:

- 610 new reviews (114 avg. per year)

- 89% of all reviews are positive

PPC Management

Through pay-per-click advertising on Google AdWords, Window World is able to reach potential customers who are searching for their products and services. By focusing on key search terms, we are able to connect with individuals who are most likely to make a purchase. With a tailored pay-per-click strategy, we have been able to help Window World reach new customers in an efficient and cost-effective manner.

The Goals:

  • Create an effective customer acquisition system using search engine marketing
  • Demonstrate to Window World the full value of their investment in search advertising compared to other marketing channels
  • Reduce the average cost per acquisition to $100 or less

Our Approach

  • Direct response keywords
  • Service area geo-fencing
  • Landing page optimization
  • Facebook & Google retargeting

Our Results:

- Over 7,250 PPC leads to date

- $50.55 Cost Per Lead over last 30 days

- 9% of clicks on ads become leads

PPC Case Study
home service social media management

Social Media Management

Beyond reaching customers who are searching for replacement windows online, Window World also wanted to increase awareness among individuals who might not be ready to purchase just yet. To reach these prospective customers, we developed a social media strategy designed to increase brand awareness and encourage prospective customers to visit their website to learn more.

The Goals:

  • Reach new prospective customers
  • Increase the total number of page likes
  • Encourage current followers to become customers

Our Approach

  • Use Facebook targeting to reach ideal clients
  • Create branded content that's relevant to their core audience
  • Boost high performing posts to their target audience

Our Results:

- 117% Increase in total fans

- 1,044% Increase in total impressions

- 1,247% Increase in total engagements

- 350% Increase in traffic from Facebook