The first step for any digital marketing campaign is making sure that any and all online leads land on a website that’s strategically designed, developed, and fully optimized to convert them. When Window World Twin Cities joined #TeamTriton, we diagnosed a number of problem areas on their website, including having too few pages, poor website ease-of-use, lack of calls-to-action, on-site SEO errors and a number of other opportunities to improve upon. By immediately implementing best practices, and rolling out a freshly designed and developed site, we were able to take their online performance to new levels!
Through pay-per-click advertising on Google AdWords, Window World is able to reach potential customers who are searching for their products and services. By focusing on key search terms, we are able to connect with individuals who are most likely to make a purchase as they’re in the middle of their buying cycle. With a tailored pay-per-click strategy, we have been able to help Window World Twin Cities reach new customers in an efficient and extremely cost-effective manner.
Beyond reaching customers who are actively searching for replacement windows online, Window World Twin Cities also wanted to increase awareness among individuals who might not be ready to purchase just yet. To reach these prospective, often younger customers, we developed a social media strategy designed to increase brand awareness and encourage prospective customers to visit their website to learn more.
Today, 77% of customers won’t take action with a company until they’ve read their online reviews. Keeping this crucial fact in mind, while also aiming to attract younger homeowners that may not quite know the Window World brand yet, Window World Twin Cities wanted to capitalize on the power of online reviews. To do so, we executed a review management strategy with the use of online review manager software. With less than three simple steps, Window World Twin Cities was able to send a request for a review to new and old customers alike.