PPC Management
Through pay-per-click advertising on Google AdWords, Home Pro Transformations is able to reach potential customers at the moment when they are searching for local contractors who they could hire to remodel their home. Since the launch of their paid campaign in February 2020, we have been able to improve Home Pro Transformations’ visibility in key search results and turn more clicks into customers.
The Goals:
- Create an effective customer acquisition system using search engine marketing
- Encourage prospective customers to contact Home Pro Transformations through phone calls or filling out its online contact form
- Reach customers searching for kitchen, bath, or basement remodeling on mobile devices by creating a mobile-friendly experience
Our Approach
- Direct response keywords
- Service area geo-fencing
- Landing page optimization
- Facebook & Google retargeting
Our Results:
- 40 PPC leads /month
- 57% decrease in cost per acquisition
- 3.6% of clicks on ads become leads