1,839%

Increase in leads

383%

Increase in organic website traffic

353%

Increase in conversion rate

Mobile Installation Services Digital Marketing Case Study

Project Brief:

Mobile Installation specializes in automotive electronics and accessories. Their goal is to provide customers with high-quality products and expert installation for a seamless integration. Since their product focus and services differ on a seasonal basis, it was crucial for our team to create a website that offered a solid foundation for their seasonal digital marketing strategy. We then created two separate, but complementary, comprehensive strategies to draw traffic to their website.

Testimonial:

Jeffrey Moravec | Owner | Mobile Installation Services | Oct 25, 2014

"Great team to work with. I have been with these guys for a few years now and not only do they do their job well, they allow me to get back to doing mine. They have given me the online presence I needed to help me achieve triple digit growth over the last 2.5 years and all I can say is I am excited to see where the next few years take us."

How We Did It

See what we did to take the Mobile Installation Services' website and marketing to the next level.

Website Redesign

Visit Mobile Install

The first step for any digital marketing campaign is making sure where you send your leads (i.e., your website) is fully optimized to convert them. When Mobile Installation Services came to us in 2013 we diagnosed a number of problems with their current site including having too few pages, poor website ease-of-use, lack of calls-to-action, on-site SEO errors and a number of other opportunities to improve upon. By implementing best practices and a beautiful design we were able to take their site performance to new levels.

Beautiful & responsively designed site
Design focused on calls-to-action
Easy navigation with landing pages for all offerings
On-page SEO optimization
Pagespeed optimized

Our Results:

- 353% Increase in website conversion rate

- 1,839% Increase in leads

SEO

Our SEO strategy included:

Built-out content pages for all categories
Listed and optimized on relevant directories
Updated title tags, descriptions and schema markup implementation
Location based content pages
Google My Business optimization
Link building campaign
Google pagespeed optimization

Key Metrics:

- 383% Increase in organic search traffic

- 405% Increase in new organic visitors

PPC Management

Using pay-per-click advertising on Google AdWords, we are able to reach potential customers who are searching for the specific products and services Mobile Installation offers. Pay-per-click advertising allows us to bid on select, high-converting keywords and increase Mobile Installation’s visibility in these critical searches. Because the demand for Mobile Installation’s various services fluctuates with changing seasons, our pay-per-click strategy needed to be nimble enough to keep up with changes in demand.

The Goals:

Create an effective customer acquisition system using search engine marketing
Create a strategy that can quickly shift products and services based on seasonal demand
Re-engage customers who leave the site without converting

Our Approach

Direct response keywords
Seasonal campaign budget control
Service area geo-fencing
Landing page optimization
Facebook & Google retargeting

Our Results:

- 5,902 PPC leads to date

- $9.51 Cost Per Lead over last 30 days

- 12.54% Conversion Rate over last 30 days.

Paid Social Ads

In addition to reaching potential customers who are already searching for services online, Mobile Installation wanted to increase brand awareness and reach new prospects. In order to reach these prospects, we developed a custom social media strategy designed to supplement its overall digital marketing plan.

The Goals:

Reach new prospective customers
Increase awareness of products & services
Increase the total number of page likes
Drive customers to their website
Encourage customers to be repeat buyers

Our Approach

Use Facebook targeting to reach ideal clients
Create branded content that's relevant to their core audience
Boost high performing posts to their customers and like audiences
Retarget past website visitors with enticing ads

Our Results:

- 73.1% Increase in total fans

- 808% increase in total impressions

- 9,182% Increase in traffic from Facebook

The Results

The first step for any digital marketing campaign is making sure where you send your leads (i.e., your website) is fully optimized to convert them. When Mobile Installation Services came to us in 2013, we diagnosed a number of problems with their current site including having too few pages, a poor UX, lack of calls-to-action, on-site SEO errors and a number of other opportunities to improve upon. By implementing best practices and a strategic design, we were able to take their site performance to new levels.

In addition to reaching potential customers who are already searching for services online, Mobile Installation wanted to increase brand awareness and reach new prospects. To do this, we developed a custom social media strategy designed to supplement their overall digital marketing plan. Using both organic and paid social posts on Facebook allowed for expanded, yet targeted brand and product awareness, increased traffic to their site, and a boost in their sales.

Using additional pay-per-click ads on Google, we were able to reach potential customers as they were actively searching for the specific products and services Mobile Installation offers. Pay-per-click advertising allows us to bid on select, high-converting keywords and increase Mobile Installation’s visibility in these critical searches. Because the demand for Mobile Installation’s various services fluctuates with changing seasons, our pay-per-click strategy needed to be nimble enough to keep up with changes in demand.