The first step for any digital marketing campaign is making sure where you send your leads (i.e., your website) is fully optimized to convert them. When Mobile Installation Services came to us in 2013, we diagnosed a number of problems with their current site including having too few pages, a poor UX, lack of calls-to-action, on-site SEO errors and a number of other opportunities to improve upon. By implementing best practices and a strategic design, we were able to take their site performance to new levels.
In addition to reaching potential customers who are already searching for services online, Mobile Installation wanted to increase brand awareness and reach new prospects. To do this, we developed a custom social media strategy designed to supplement their overall digital marketing plan. Using both organic and paid social posts on Facebook allowed for expanded, yet targeted brand and product awareness, increased traffic to their site, and a boost in their sales.
Using additional pay-per-click ads on Google, we were able to reach potential customers as they were actively searching for the specific products and services Mobile Installation offers. Pay-per-click advertising allows us to bid on select, high-converting keywords and increase Mobile Installation’s visibility in these critical searches. Because the demand for Mobile Installation’s various services fluctuates with changing seasons, our pay-per-click strategy needed to be nimble enough to keep up with changes in demand.