Mobile Install Case Study - Triton Commerce.

Some of our results

55%
Increase in Leads
9.8%
Conversion Rate
748%
Increase in Social Engagement

Project Brief

Mobile Installation specializes in both automotive electronics and accessories. Its goal is to provide customers with high-quality products and expert installation for a seamless integration. Since its product focus and services differ on a seasonal basis, it was crucial for us to create a website that offered a solid foundation for the digital marketing strategy. We then created two separate but complementary advertising strategies to draw traffic to its website.

Services Offered:

  • Website Redesign
  • SEO
  • Inbound Marketing
  • PPC Management
  • Social Media Marketing

Website Redesign

The first step for any digital marketing campaign is making sure where you send your leads (i.e., your website) is fully optimized to convert them. When Mobile Installation Services came to us in 2013 we diagnosed a number of problems with their current site including having too few pages, poor website ease-of-use, lack of calls-to-action, on-site SEO errors and a number of other opportunities to improve upon. By implementing best practices and a beautiful design we were able to take their site performance to new levels.

  • Beautiful & responsively designed site
  • Design focused on calls-to-action
  • Easy navigation with landing pages for all offerings
  • On-page SEO optimization
  • Pagespeed optimized

Our Results:

- 126% Increase in website conversion rate

- 47% decrease in bounce rate

SEO

Our SEO strategy included:

  • Built-out content pages for all categories
  • Listed and optimized on relevant directories
  • Updated title tags, descriptions and schema markup implementation
  • Location based content pages
  • Google My Business optimization
  • Link building campaign
  • Google pagespeed optimization

Key Metrics:

- 106% Increase in organic search traffic

- 34% Increase in Google My Business traffic

SEO Case Study
auto installer social media management

Paid Social Media

In addition to reaching potential customers who are already searching for services online, Mobile Installation wanted to increase brand awareness and reach new prospects. In order to reach these prospects, we developed a custom social media strategy designed to supplement its overall digital marketing plan.

The Goals:

  • Reach new prospective customers
  • Increase awareness of products & services
  • Increase the total number of page likes
  • Drive customers to their website
  • Encourage customers to be repeat buyers

Our Approach

  • Use Facebook targeting to reach ideal clients
  • Create branded content that's relevant to their core audience
  • Boost high performing posts to their customers and like audiences
  • Retarget past website visitors with enticing ads

Our Results:

- 73.1% Increase in total fans

- 808.4% Increase in total impressions

- Increase in total engagements

- 9,152% Increase in traffic from Facebook

PPC Management

Using pay-per-click advertising on Google AdWords, we are able to reach potential customers who are searching for the specific products and services Mobile Installation offers. Pay-per-click advertising allows us to bid on select, high-converting keywords and increase Mobile Installation’s visibility in these critical searches. Because the demand for Mobile Installation’s various services fluctuates with changing seasons, our pay-per-click strategy needed to be nimble enough to keep up with changes in demand.

The Goals:

  • Create an effective customer acquisition system using search engine marketing
  • Create a strategy that can quickly shift products and services based on seasonal demand
  • Re-engage customers who leave the site without converting

Our Approach

  • Direct response keywords
  • Seasonal campaign budget control
  • Service area geo-fencing
  • Landing page optimization
  • Facebook & Google retargeting

Our Results:

- Over 4,327 PPC leads to date

- 9.8% PPC conversion rate

PPC Case Study