261%

Increase in organic traffic

$32.71

cost per PPC lead

9.64%

Google Ad conversion rate

Medical Tattoo Centers - Digital Marketing Case Study

Project Brief:

The first of its kind, Medical Tattoo Centers of America, based out of Blaine, MN, specializes in female and male hair loss solutions, providing medical tattoo services that help clients look and feel their best. Their certified team members provide comprehensive care to remedy hair loss, scar camouflaging, tattoo removals, and other medical conditions.

Our goal was to develop a digital marketing strategy that would generate a consistent number of leads for this startup company. Due to the private and sensitive nature of the services they provide to their clients, there were some limitations to the inbound and paid marketing strategies we were able to develop and launch.

How We Did It

See what we did to take the Medical Tattoo Centers website and marketing to the next level.

Website Redesign

Visit Medical Tattoo Centers Website

Being a startup company, Medical Tattoo Center of America needed to come out of the gate strong with a design that showed off their expertise, gave off a sense of trust to consumers and converted at a high level so their startup capital could get stretched as far as possible.

Since their website launched in August 2020 they have seen a terrific increase in the amount of traffic coming in at over 261% along with a very strong conversion rate of nearly 10% on ppc visits.

Beautiful & responsively designed site
Design focused on users scheduling a new consultation
Easy navigation with landing pages for all offerings
On-page SEO optimization
Pagespeed optimized

Our Results:

- 84% of traffic from new users

- 7% conversion rate on organic visitors

- 261% increase in organic traffic since launch

SEO

Search engine optimization (SEO) for a new company is one of the best long-term ROI things you can do. Through SEO, we can drive new users to the site organically and in perpetuity, resulting in more on-site traffic and leads. Our SEO strategy included:

Built-out content pages for all categories
Listed and optimized on relevant directories
Updated title tags, descriptions and schema markup implementation
Google My Business optimization
Link building campaign
Google pagespeed optimization

Our Results:

- 261% Increase in organic search traffic

- 7% conversion rate from organic leads

PPC Management

For Medical Tattoo Centers of America, reaching a potential client relies heavily on how well the ad resonates, paired with the discretion and privacy of the user. Since the company solves a very specific problem for its clients, pay-per-click advertising through Google AdWords is the perfect tool to boost their inbound leads and visibility. With their website just recently launching, we paired this Paid Marketing campaign to launch concurrently.

The Goals:

Reach potential clients as they begin and continue to research possible solutions for their medical conditions
Dreive relevant traffic to their website
Re-engage clients who leave the site without converting

Our Approach

Target users who are searching for hair loss and replacement products and services
Landing page optimization
Reconnect visitors with retargeting

Our Results:

- $32.71 Cost Per PPC Lead

- 9.64% of clicks on ads become leads

Results:

Being a startup company, Medical Tattoo & Cosmetic Centers of America needed to come out of the gate strong with a design that showed off their expertise, gave off a sense of trust to consumers and converted at a high level so their startup capital could get stretched as far as possible. Since their initial website launched in August 2020 they have seen a terrific increase in the amount of traffic coming in at over 261% along with a very strong conversion rate of nearly 10% on PPC visits. While moving locations in September of 2022, a new website design was also created that featured all of the services they have also expanded into offer their current and future clients.

Search engine optimization (SEO) for a new company is one of the best long-term ROI things any small business owner can do. Through SEO, inbound marketing, and content marketing, we are able to drive new users to Medical Tattoo & Cosmetic Centers of America’s website organically and in perpetuity, resulting in more on-site traffic and leads.