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Medical Tattoo Centers - Digital Marketing Case Study

Project Brief

The first of its kind, Medical Tattoo Centers of America, based out of Blaine, MN, specializes in female and male hair loss solutions, providing medical tattoo services that help clients look and feel their best. Their certified team members provide comprehensive care to remedy hair loss, scar camouflaging, tattoo removals, and other medical conditions. Our goal was to develop a digital marketing strategy that would generate a consistent number of leads for this startup company. Due to the private and sensitive nature of the services they provide to their clients, there were some limitations to the inbound and paid marketing strategies we were able to develop and launch.

Services Offered:

Website Design

Being a startup company, Medical Tattoo Center of America needed to come out of the gate strong with a design that showed off their expertise, gave off a sense of trust to consumers and converted at a high level so their startup capital could get stretched as far as possible.

Since their website launched in August 2020 they have seen a terrific increase in the amount of traffic coming in at over 261% along with a very strong conversion rate of nearly 10% on ppc visits.

  • Beautiful & responsively designed site
  • Design focused on users scheduling a new consultation
  • Easy navigation with landing pages for all offerings
  • On-page SEO optimization
  • Pagespeed optimized

Our Results:

- 84% of traffic from new users

- 32% organic visitors (strong for a startup)

- 261% increase in organic traffic since launch

SEO

Search engine optimization (SEO) for a new company is one of the best long-term ROI things you can do. Through SEO, we can drive new users to the site organically and in perpetuity, resulting in more on-site traffic and leads. Our SEO strategy included:

  • Built-out content pages for all categories
  • Listed and optimized on relevant directories
  • Updated title tags, descriptions and schema markup implementation
  • Google My Business optimization
  • Link building campaign
  • Google pagespeed optimization

Our Results:

- 261% Increase in organic search traffic

- 32% of visitors from organic search

Medical SEO Case Study
medical ppc case study

PPC Management

For Medical Tattoo Centers of America, reaching a potential client relies heavily on how well the ad resonates, paired with the discretion and privacy of the user. Since the company solves a very specific problem for its clients, pay-per-click advertising through Google AdWords is the perfect tool to boost their inbound leads and visibility. With their website just recently launching, we paired this Paid Marketing campaign to launch concurrently.

The Goals:

  • Reach potential clients as they begin and continue to research possible solutions for their medical conditions
  • Dreive relevant traffic to their website
  • Re-engage clients who leave the site without converting

Our Approach

  • Target users who are searching for hair loss and replacement products and services
  • Landing page optimization
  • Reconnect visitors with retargeting

Our Results:

- Over 600 PPC leads to date

- 9.64% of clicks on ads become leads

Results:

Since the launch of its first Triton designed website in 2018 to their recent redesign in 2022, JD Haas & Associates has seen an increase in client leads attracted through their online strategy. Tied up in court proceedings the majority of the time, their website needs to supply thorough and timely information when their potential clients need it most. Together with relevant, fresh content being added regularly and a clean, easy-to-navigate design, their site’s SEO tactics have generated impressive results in terms of performance, ranking, and ROI.

Understanding that lawyers and firms are most often chosen based on not only practice focus and expertise, but also the rapport and trust built, we’ve created a library of photography and videos allowing the team at JD Haas & Associates to come to life through their website and professional platforms. Analytics and tracking have also been added to each video, allowing for measurement and adjustments should they be necessary for expanded success.

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