Medical Tattoo Center Case Study - Triton Commerce.

Some of our results

400%
Increase in Leads
261%
Increase in Visitors
10%
Conversion rate for PPC

Project Brief

The first of its kind, Medical Tattoo Centers of America, based out of Blaine, MN, specializes in female and male hair loss solutions, providing medical tattoo services that help clients look and feel their best. Their certified team members provide comprehensive care to remedy hair loss, scar camouflaging, tattoo removals, and other medical conditions. Our goal was to develop a digital marketing strategy that would generate a consistent number of leads for this startup company. Due to the private and sensitive nature of the services they provide to their clients, there were some limitations to the inbound and paid marketing strategies we were able to develop and launch.

Services Offered:

  • Website Design
  • SEO
  • PPC Management

Website Design

Being a startup company, Medical Tattoo Center of America needed to come out of the gate strong with a design that showed off their expertise, gave off a sense of trust to consumers and converted at a high level so their startup capital could get stretched as far as possible.

Since their website launched in August 2020 they have seen a terrific increase in the amount of traffic coming in at over 261% along with a very strong conversion rate of nearly 10% on ppc visits.

  • Beautiful & responsively designed site
  • Design focused on users scheduling a new consultation
  • Easy navigation with landing pages for all offerings
  • On-page SEO optimization
  • Pagespeed optimized

Our Results:

- 84% of traffic from new users

- 32% organic visitors (strong for a startup)

- 261% increase in organic traffic since launch

SEO

Search engine optimization (SEO) for a new company is one of the best long-term ROI things you can do. Through SEO, we can drive new users to the site organically and in perpetuity, resulting in more on-site traffic and leads. Our SEO strategy included:

  • Built-out content pages for all categories
  • Listed and optimized on relevant directories
  • Updated title tags, descriptions and schema markup implementation
  • Google My Business optimization
  • Link building campaign
  • Google pagespeed optimization

Our Results:

- 261% Increase in organic search traffic

- 32% of visitors from organic search

Medical SEO Case Study
medical ppc case study

PPC Management

For Medical Tattoo Centers of America, reaching a potential client relies heavily on how well the ad resonates, paired with the discretion and privacy of the user. Since the company solves a very specific problem for its clients, pay-per-click advertising through Google AdWords is the perfect tool to boost their inbound leads and visibility. With their website just recently launching, we paired this Paid Marketing campaign to launch concurrently.

The Goals:

  • Reach potential clients as they begin and continue to research possible solutions for their medical conditions
  • Dreive relevant traffic to their website
  • Re-engage clients who leave the site without converting

Our Approach

  • Target users who are searching for hair loss and replacement products and services
  • Landing page optimization
  • Reconnect visitors with retargeting

Our Results:

- Over 600 PPC leads to date

- 9.64% of clicks on ads become leads