1,300%

Increase in new leads

4,233%

Increase in website visits

250%

Increase in pages/visit

Isthmus Roofing Marketing Case Study

Project Brief:

When Isthmus Roofing partnered with our team at Triton Commerce, they brought more than just a need for a website—they brought a reputation for precision, integrity, and hands-on craftsmanship that demanded to be reflected in their digital presence. The challenge was clear: create a marketing strategy that captured the essence of a brand deeply rooted in trust and excellence, while competing in a saturated market crowded with roofing services and storm damage repair.

As a well-established name in the Madison area, Isthmus Roofing had built a loyal client base through outstanding service and word-of-mouth referrals. But their existing digital footprint lacked the depth, clarity, and sophistication needed to differentiate them online. Their website was outdated, their content was inconsistent in tone and visibility, and their SEO and lead generation efforts were not yielding the returns reflective of their high-caliber work.

#TeamTriton faced the task of building a digital foundation from the ground up—one that would not only elevate Isthmus Roofing’s search presence but also clearly convey their unique value proposition to both residential and commercial clients. From crafting story-driven content that reflected their client-first philosophy, to designing and then launching a sleek, conversion-optimized website design, this project demanded an integrated strategy that combined creativity, performance, and deep industry insight.

Testimonial:

Nate Eversman | Owner | Isthmus Roofing

"Highly recommend Triton! Responsiveness, Quality, Professionalism, Value."

How We Did It

See what we did to take the Isthmus Roofing website and marketing to the next level.

Website Design & Development

With the task of creating a more polished, professional appearance that shouted industry experts in every direction, our newly designed website combined clean, modern aesthetics with functionality tailored to the roofing industry. Enhanced UX design and mobile responsiveness led to:

Our Results:

- A 43% increase in overall website traffic within the first 90 days post-launch.

- A 56% boost in average session duration, signaling stronger visitor engagement.

- Conversion rate improvements of over 30%, as calls-to-action and service forms were strategically placed to capture leads at critical decision points.

SEO

Triton's content and on-page SEO strategy helped position Isthmus Roofing for high-intent search terms in their local service area. As a result, their site ranks on page one for over 25 core roofing-related keywords, including “roofing contractors Madison WI” and “hail damage roof repair Madison.”

Key Metrics:

- Organic traffic increased by 68% year-over-year, driving more qualified leads without spending a dollar on ad space.

- Monthly inbound leads through the website more than doubled within 6 months.

- 40% increase in contact form submissions and quote requests tied to service-specific landing pages.

- Tracking and analytics integration provided real-time insight into which channels and content types were performing best, guiding future growth efforts.

Results:

Over the past four years, our strategic partnership with Isthmus Roofing—grounded in collaboration and data-driven execution—has transformed their digital presence from virtually nonexistent to a thriving, lead-generating powerhouse. What began with just three new visitor sessions a month and no engagement has grown into a dynamic online platform that, on average, delivers 28 conversions and over 130 new, engaged visitors each month.

Through a conversion-optimized website and a robust SEO strategy, we’ve helped Isthmus Roofing achieve dramatic improvements in organic search visibility and more than double their monthly inbound leads. This success has not only reinforced their reputation as a trusted, customer-first roofing contractor in the Madison area but also laid a scalable foundation for long-term growth.

Isthmus Roofing attributes this measurable impact to the expertise and dedication of our team! Together, we’ve built a digital ecosystem that mirrors the high quality of their services—and positions their online presence as a key driver of their continued business success.

Summary of Results:

Metric	June 2021	June 2025	Growth
Sessions	3	130	+4,233%
Page Views	—	541
Pages / User	1.0	3.5	+250%
Avg. Engagement Time	0:00	1:09
Organic Conversions	1	21	+2,000%
Total Conversions	2	28	+1,300%

These numbers highlight the remarkable ROI from sustained digital marketing and SEO strategy—from near-zero visibility to a conversion-driving, organically-optimized platform.