100%

Increase in goal completions

107%

Increase in organic website traffic

74.4%

Decrease in cost per acquisition

Home Pro Transformations Digital Marketing Case Study

Project Brief:

Based out of Rochester, Minnesota, Home Pro Transformations remodels and renovates kitchens, bathrooms, basements and more to transform homes through updated layouts and designs. Founded in late 2019, we launched a website that included an inbound marketing strategy custom to their business’s needs for the market and industry they are in. Paired with a robust paid marketing campaign, their digital marketing strategy as a whole is the number one source of all quote requests and phone calls they receive from new customers.

How We Did It

See what we did to take the Home Pro website and marketing to the next level.

Website Redesign

Visit Home Pro

Beautiful & responsively designed site
Design focused on calls-to-action
Easy navigation with landing pages for all offerings
On-page SEO optimization
Pagespeed optimized

Our Results:

- 18% increase in conversion rate

- 100% increase in goal completions

SEO

Our SEO strategy included:

Built-out content pages for all categories
Listed and optimized on relevant directories
Updated title tags, descriptions and schema markup implementation
Location based content pages
Google My Business optimization
Link building campaign
Google pagespeed optimization

Key Metrics:

- 111% increase in new organic traffic

- 107% increase in organic traffic

PPC Management

Through pay-per-click advertising on Google AdWords, Home Pro Transformations is able to reach potential customers at the moment when they are searching for local contractors who they could hire to remodel their home. Since the launch of their paid campaign in February 2020, we have been able to improve Home Pro Transformations’ visibility in key search results and turn more clicks into customers.

The Goals:

Create an effective customer acquisition system using search engine marketing
Encourage prospective customers to contact Home Pro Transformations through phone calls or filling out its online contact form
Reach customers searching for kitchen, bath, or basement remodeling on mobile devices by creating a mobile-friendly experience

Our Approach

Direct response keywords
Service area geo-fencing
Landing page optimization
Facebook & Google retargeting

Our Results:

- 74.4% decrease in cost per acquisition

- 8.5% of clicks on ads become leads

Results:

The first step for any digital marketing campaign is making sure where you send your leads (i.e., your website) is fully optimized to convert them. Home Pro came to us as a new company that needed to convince visitors they were qualified and trustworthy in order to convert leads on a startup budget. Speaking of visitors, we had a goal of helping HPT get a lot more of them. As a new company in an established city, there was market share to gain by directing searches and traffic to their site, over their competitors’ sites. We developed an inbound marketing strategy and content marketing strategy to organically improve their ranking and put them at the top of search results.

As a new company, they also need to provide clients a sneak peak into what hiring their team will be like: enter, online reviews! Using our Review Management software, Home Pro can set the program to reach out to past clients on their behalf, requesting honest and recent reviews that are automatically added to their Google Review page, Facebook Review page, or even their BBB listing.

Additionally, through pay-per-click advertising on Google AdWords, Home Pro Transformations is now able to reach potential clients at the moment when they are searching for local contractors who they could hire to remodel their home. Since the launch of their paid campaign in February 2020, we have been able to improve Home Pro Transformations’ visibility in key search results and turn more clicks into clients.