Home Pro Remodeling Case Study - Triton Commerce.

Some of our results

84%
Increase in Leads
57%
Decrease in CPA
77%
of Traffic are Unique Visitors

Project Brief

Based out of Rochester, Minnesota, Home Pro Transformations remodels and renovates kitchens, bathrooms, basements and more to transform homes through updated layouts and designs. Founded in late 2019, we launched a website that included an inbound marketing strategy custom to their business’s needs for the market and industry they are in. Their new website is the number one source of all quote requests and phone calls they receive from new customers.

Services Offered:

  • Website Redesign
  • SEO
  • PPC Management

Website Redesign

The first step for any digital marketing campaign is making sure where you send your leads (i.e., your website) is fully optimized to convert them. Home Pro came to us as a new company that needed to convince visitors they were qualified and trustworthy in order to convert leads on a startup budget.

  • Beautiful & responsively designed site
  • Design focused on calls-to-action
  • Easy navigation with landing pages for all offerings
  • On-page SEO optimization
  • Pagespeed optimized

Our Results:

- 5.6% website conversion rate

- 36.6% bounce rate across all channels

- 84% increase in conversions

SEO

Our SEO strategy included:

  • Built-out content pages for all categories
  • Listed and optimized on relevant directories
  • Updated title tags, descriptions and schema markup implementation
  • Location based content pages
  • Google My Business optimization
  • Link building campaign
  • Google pagespeed optimization

Key Metrics:

- 77.6% of users are unique visitors

- 36% of traffic is organic

SEO Case Study
home service ppc management

PPC Management

Through pay-per-click advertising on Google AdWords, Home Pro Transformations is able to reach potential customers at the moment when they are searching for local contractors who they could hire to remodel their home. Since the launch of their paid campaign in February 2020, we have been able to improve Home Pro Transformations’ visibility in key search results and turn more clicks into customers.

The Goals:

  • Create an effective customer acquisition system using search engine marketing
  • Encourage prospective customers to contact Home Pro Transformations through phone calls or filling out its online contact form
  • Reach customers searching for kitchen, bath, or basement remodeling on mobile devices by creating a mobile-friendly experience

Our Approach

  • Direct response keywords
  • Service area geo-fencing
  • Landing page optimization
  • Facebook & Google retargeting

Our Results:

- 40 PPC leads /month

- 57% decrease in cost per acquisition

- 3.6% of clicks on ads become leads