As a newer company, Envision Fitness needed to make a strong impression from the traffic search engines were directing to their website. At the same time, they were eager to increase the number of initial website visitors and continue to attract new potential members to their site at a manageable rate. To ensure that this was the case, at the start of our partnership in 2018, we created a custom inbound marketing strategy that attracted qualified leads (versus warm leads). We paired it with a website strategically designed to impress and convert at a high rate!
Beyond reaching potential members as they were online searching for a fitness center or nutrition coach, Envision Fitness definitely wanted to increase their brand awareness and encourage “some-day” leads to start their fitness journey now. To do this, we produced a video ad geared at informing prospects of the personal training services available, while narrowing the focus down to include long-term nutritional and fitness results. Backing this ad with an appropriate budget, we could reach and convert potential clients as they were actively searching for personal and group training options that provided lasting results.