CFMOTO Digital Marketing Case Study

Project Brief

Originally established in Hangzhou, China, CFMOTO has since expanded into over 60 countries including the US. Headquartered in Plymouth, MN, our client CFMOTO USA produces ATVs, UTVs, Side-by-Sides, motorcycles, and more. Their primary goal was to establish a stronger brand presence in the United States. Through an attractive new website that provided for an exceptional user experience, a robust inbound marketing strategy backed by an aggressive and broad digital ad package, and social media management, CFMOTO USA has seen a significant increase in their US traffic and sales.

Services Offered:

Visit CFMOTO >>

Website Redesign

Since the launch of its first Triton designed website in 2017, CFMOTO USA has seen an increase in customer leads from web. With relevant content and an easy-to-navigate design, their website has generated impressive results

Beautiful & responsively designed site
CTA's focused on finding a dealer
Easy navigation with landing pages for all models and offerings
On-page SEO optimization
Pagespeed optimized

Our Results:

- 767% increase in website conversion rate

- 4,250% increase in leads generated

- 45% decrease in bounce rate

SEO

By using various search engine optimization tactics developed within the inbound marketing plan, this site was able to attract customers who would later lead to conversion. Our SEO strategy included:

Built-out content for all models & categories
Updated title tags, descriptions and schema markup implementation
National link building campaign
Google pagespeed optimization

Our Results:

- 379% Increase in visitors

- 66% of organic traffic is new visitors

Social Media Management

By consistently posting to CFMOTO USA’s Facebook, Twitter, and Instagram page, regular interaction with followers, and a series of targeted social media ad campaigns, we’ve been able to increase the number of followers, the total number of monthly impressions, and the amount of engagement with their social posts.

Not only did the interaction numbers increase drastically, but we received (and continue to receive) an impressive amount of images from CFMOTO users worldwide who want the CFMOTO USA Facebook page to use and share their photos. The CFMOTO USA Facebook page has gained worldwide traction, and their world headquarters in China requested the use of some of our design and social media marketing tactics for their own strategy.

Our Results:

- 255% increase PPC click conversion rate

- 83% decrease in avg click cost

- 95% decrease in cost per acquisition

PPC Management

When it comes to reaching people looking for adventure and work equipment like CFMOTO USA offers, it’s vital to stay top-of-mind and relevant so that when a consumer is ready to buy, the CFMOTO USA brand is all they can think about! Through pay-per-click advertising on Google AdWords and social media channels, we are able to bid on relevant, “buying indicator” keywords and help CFMOTO USA connect with more potential customers across the nation.

The Goals:

Create an effective customer acquisition system using search engine and social ppc
Convert an average of 5% of search ad clicks into leads

Our Approach

Developed a search engine marketing strategy focused on buyer intent
Used retargeting to reconnect with website visitors and drive them back to the site to convert
Landing page optimization