While the days of endless organic reach on social media have long been over, the effects of a consistent social media strategy are still necessary for all types of businesses — including lawyers. Since potential clients regularly check a law firm's social media accounts before choosing to hire a lawyer, having a non-existent or neglected presence can create uneasiness about your professionalism or company credibility. Keeping your social pages up-to-date builds trust, creates additional website traffic, and raises brand awareness making social media a cost-effective marketing strategy your practice can't ignore.
Articles and blog posts on your website lets prospects know that you are a leader in your practice area. Take time to write your own, while also sharing articles, how-to-tips, company news, and more! These types of posts show that you are knowledgeable and they help to build trust that can lead to future hires. Places to add: Facebook, Linkedin
Company & Community Content
These types of post are used to add some personality into your social profiles. Every firm is unique, by showing your team's personality, you can build a sense of comfort and relatability with potential clients. Also, by adding community related content, you're able to show that your firm is involved and present in your local community. Places to add: Facebook, Instagram, Linkedin
Show potential customers your biggest wins inside the courtroom by detailing your best client result cases. Places to add: Facebook, Instagram, Linkedin
Online Community Responses
Online community question and answer sites, such as Quora, allow you to give free advice to legal questions. This is great for building your credibility and drumming up business by being a helpful resource. Places to add: Quora, Justia, Avvo