Responsive. If you look up definition of responsive you’ll see that it is defined as:
reacting quickly and positively.
When it was suggested that you look up the definition, it’s a safe bet that over 75% of you looked it up using an app on your mobile phone or tablet, while around 20% Googled the definition on your laptop or desktop computer, and the remaining 5% pulled out a hardcopy of a dictionary from the shelf in your study or office. These stats alone help justify why your website needs to be re·spon·sive but if you’re not yet convinced, read on for four more reasons why your website should be responsive.
4) Mobile users account for more than 50% of web traffic. Mobile use has been important for some time. In fact, 2015 was the first year smartphones passed laptops in device ownership. This growth naturally then allowed for mobile web traffic to surpassed desktop (including laptop) traffic also in 2015.
3) You want to stay competitive. If you’re concerned about what your competitors are doing (which you should be) and how they are servicing their customers (who could instead be your customers), your website should be responsive. According to a recent study by Google’s Think Insights team, if a user lands on your mobile website and is frustrated or doesn’t find what they are looking for, there is a 61% chance they’ll immediately leave and go to another website (which will most likely be one of your competitors). It’s also said that if a user instead has a positive experience with your responsive website, they are 67% more likely to buy a product or use a service.
2) Less is more. Responsive design requires you to only have one website that’s designed and coded to adjust to all screen sizes, no matter what device someone is using at the time. In the past, web trends had businesses creating two sites: a main site and URL which was used on desktop or laptop devices, and a second mobile template which was a completely separate “page” -- requiring you to have a second, mobile-only design and subdomain. With responsive websites, having two sites, as well as the maintenance of two sites, is a much-welcomed thing of the past!
1) Mobilegeddon. If you haven’t heard of it by now, please extend your hand to shake ours because we’d like to meet you! In April 2015, Google introduced Mobilegeddon, which incorporated “mobile friendly” into their search algorithm. This new algorithm affects all sites viewed on mobile devices and whether or not they are responsive. Sites that are not mobile optimized or responsive will even receive SEO penalties from Google. If the majority of your visitors are coming from mobile devices, your search rank will drop if your website is not mobile friendly. Improving your search rank is always important and now one of the easiest ways to do so is by showing Google you want mobile users to visit your business’s website --- and to have a positive experience regardless if they’re using a smartphone, tablet, or desktop. All in all, switching to a responsive design keeps visitors happy when they’re on mobile devices. And it also keeps Google happy!
Triton Commerce is here to help inform and educate you on the current and upcoming trends affecting your website and inbound marketing strategy. If your business has a website that is need of a thorough review and recommendations from a team that has been in your shoes, give us a call! We’re here to help make sure your website isn’t only responsive -- but is effective and results driven as well!