Reaching new customers is necessary if you want to grow your business, but attracting new business is often a major undertaking. Relying on outbound marketing techniques (such as cold calling, networking, and other similar methods) can be time-consuming and incredibly costly. Rather than investing a great deal of time and money into a risky outbound marketing strategy, you may want to consider using inbound marketing to connect with more prospects.
What Is Inbound Marketing?
Inbound marketing uses a variety of marketing methods to strategically build brand awareness and attract new customers. Using techniques such as email marketing, SEO, social media, and more, inbound marketing draws in prospects by capturing their attention. So, rather than trying to track down leads for your business, you can use inbound marketing to bring them in for you.
How Inbound Marketing Can Benefit Your Business
Today’s consumers are highly informed and have easy access to a wide array of options. If they are researching an upcoming purchase, they are always just a few clicks away from the information they need to learn, compare, and make educated decisions about their purchase. Many will use multiple devices (smartphone, tablet, laptop, desktop) as they browse, research, and compare.
One of the main reasons why inbound marketing is so effective is because it makes it possible for you to connect with potential customers and share answers and information just at the moment when they are seeking it. By providing helpful, informative content, you can build trust among individuals with a high level of purchase intent and turn more of them into customers.
For example, perhaps your business offers roofing services. A potential customer pulls up their favorite search engine and types in “how to tell if you need a new roof” and sees your blog titled “5 Signs It May Be Time To Replace Your Roof.” They spend a few minutes reading your blog and reading the “Roof Replacement Services” page on your website, and then decide to follow your Facebook page. After a few weeks of seeing your social media posts, they return to your website and fill out your contact form to request a quote for a new roof.
By creating content that meets a potential customer’s needs at each stage of their journey, you can guide them toward a purchase decision more naturally and increase the odds that they will decide to purchase from you.
Getting Started With Inbound Marketing
You don’t need to have a massive budget and a ton of resources to implement an effective inbound marketing strategy, but you do need to have a deep understanding of your audience and their needs. By sharing quality content that addresses the needs of potential customers, you can reach a wider audience and make a powerful first impression that can lead to major results down the road.
For tips to help you get started, check out our blog “How To Build Your Business Through Content Marketing.”
It’s important to remember that inbound marketing is a long-term strategy and not a quick fix for bringing in customers. If you’re needing to reach new customers more quickly, you may want to consider adding a digital advertising strategy while you wait for your inbound marketing efforts to start getting some traction.
Developing, implementing, and maintaining an inbound marketing strategy can be a major undertaking. If you don’t want to go it alone, we can help! Contact us today to learn how our custom digital marketing solutions can help you reach more customers online and grow your business.