Window World - Web Design & SEO Case Study

Window World

Window World is one of the largest window, siding, door, and gutter replacement contractors in the Twin Cities Metro area. Our partnership with Window World began when we first designed and developed a new website for them, and integrated it with their internal Customer Relationship Management (CRM) System. Their new website, combined with a custom inbound marketing strategy, has dramatically improved the number of requests they receive for customer appointments and quotes.

Their website is at an astonishingly low 4.58% bounce rate blended across all channels. Looking at only organic traffic, the site is sitting at an impressive 2.19% bounce rate.

These numbers indicate two things:

  • Window World has a strong brand that they have been able to market effectively across multiple channels.
  • The design and content of their website keeps prospects both interacting and engaged.

Our Strategy
Included

Web
Design

Web Design

Inbound
Marketing

Inbound Marketing

Pay Per
Click

Social
Media

Social Media

Pay
Per Click

Through pay-per-click advertising on Google AdWords, Window World is able to reach potential customers who are searching for their products and services. By focusing on key search terms, we are able to connect with individuals who are most likely to make a purchase. With a tailored PPC strategy, we have been able to help Window World reach new customers in an efficient and cost-effective manner.

The Goals

  • Create an effective customer acquisition system using search engine marketing
  • Demonstrate to Window World the full value of their investment in search advertising compared to other marketing channels
  • Reduce the average cost per acquisition to $100 or less

The Approach

  • Developed a search engine marketing strategy designed to reach more potential customers
  • Used display advertising to reconnect with website visitors and drive them back to the site to convert

The Results

Over 1,000
leads from pay-per-click advertising to date
23.5%
below target average cost per acquisition
2.69%
of clicks on search ads become leads

Social
Media

Beyond reaching customers who are searching for replacement windows online, Window World also wanted to increase awareness among individuals who might not be ready to purchase just yet. To reach these prospective customers, we developed a social media strategy designed to increase brand awareness and encourage prospective customers to visit their website to learn more.

The Goals

  • Reach new prospective customers
  • Increase the total number of page likes
  • Encourage current followers to become customers

The Approach

  • Developed a social media strategy that focused on Facebook in order to reach Window World’s target audience
  • Created Facebook content with consistent branding and messaging that is relevant to their core audience
  • Boosted select posts to their target audience in order to reach more potential customers

The Results

40.5%
Total fan increase
474.5%
Total impression increase.
71.2%
Total engagement increase.
202.9%
Facebook click increase.

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