How to Develop an SEO Strategy for HVAC Contractors
How do customers find out about your HVAC company? Sure, you’ve probably had some people walk in the door over the years thanks to referrals or general word of mouth around town.
But the reality of how most consumers today find out about local businesses? To put it simply, they Google it. Research shows that 97% of people learn about local businesses in their area through online searches instead of anywhere else.
So if you’re an HVAC contractor looking for ways to increase traffic, generate leads, and grow your business, having a successful search engine optimization (SEO) strategy in place is one of the most powerful digital marketing solutions to help you stay competitive in your local market.
Creating a successful SEO strategy doesn’t have to be daunting or complex. With the right steps and guidance, it can become a straightforward process that yields impressive results.
Let’s get you started with the basics:
- Conducting an SEO audit
- Doing keyword research
- Creating SEO-friendly content
- Managing off-page SEO
Here’s how HVAC contractors can develop and implement effective SEO strategies!
1. Conduct an SEO Audit
The first step is conducting an SEO audit. This will give you an overview of your website’s current status and its performance when it comes to SEO best practices.
To conduct an SEO audit, you should look at things like website speed, keyword targeting, URL structure, and alt-tags. This will help you understand what areas need improvement to ensure better rankings in the SERPs (search engine results pages).
2. Do Keyword Research
Once your audit is complete, it’s time to do some keyword research. Identifying the right keywords can be one of the most important steps in any SEO strategy.
Research relevant search terms related to your HVAC business and use those words strategically on your website and other online content to ensure your target audience finds you when searching for the services you provide.
Ideal places for implementing target keywords into your online content include headings, title tags, meta descriptions, blog articles, and more.
If you’re trying to target a city like Minneapolis, good examples of keyword placement may include:
- HVAC contractor serving the Minneapolis area
- Your trusted Minneapolis HVAC contractor
- HVAC services for your Minneapolis home
- Professional HVAC contractor in the Twin Cities
Just don’t try to cram ALL of your keywords into every piece of online content you create. Google doesn’t like keyword stuffing.
Put the time and effort into looking up which industry-relevant keywords rank in your desired regions, strategically insert them into content, and marvel as your SEO strategy starts to perform at its best!
3. Create Engaging, Optimized Content
The next step is creating engaging and optimized content for your website. Quality content is essential for a successful SEO strategy – it should be unique, relevant, and optimized for the keywords you identified in your keyword research.
Make sure to include links to internal pages on your website, as well as external websites and social media profiles when appropriate.
4. Manage Off-Page Optimization
Once you’ve created the content, it’s time to focus on off-page optimization. For starters, you’ll want to gain control, optimize, and manage your Google My Business profile, which will make your business easier to find online in relevant HVAC searches.
Another off-page optimization task to consider is building backlinks from other websites to yours to increase your rankings in the SERPs. You can do this by creating guest blog posts or getting featured on industry websites and blogs.
Additionally, ensure that all your online listings are updated with accurate information and have a link to your website.
Custom SEO Solutions From Triton Commerce!
By following these steps for developing an SEO strategy, HVAC contractors can increase their web traffic, generate leads, and spread more brand awareness.
At Triton Commerce, we help HVAC companies receive the right digital marketing solutions suited to their goals and needs, giving them all the tools and resources to improve their online presence.
Ready to create an effective SEO plan for your HVAC business? Contact Triton Commerce today to schedule a consultation with our SEO strategy team!