How Effective is the Blog on Your Company’s Website?


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How Effective is the Blog on Your Company’s Website?

How Effective is the Blog on Your Company’s Website?

Blogging is about more than just sharing creative content with your audience. Today, brands use blogs to tell their stories, connect with their target audience, grow their businesses, and so much more. If you haven’t made your company blog a priority in the past, it’s time to make a change! Let’s take a closer look at how unique, strategically-written blog content can produce tangible results for your business.

Tip 1 | Blogging Helps Drive Traffic To Your Website

Blogging is one of the best ways to get your website out in front of people who are searching for your products or services online. Every time you publish a new blog, that’s one more page for Google and other search engines to crawl and index; the more indexed pages you have on your site, the better your chances are of ranking on the first page of results.

Tip 2 | Blogs can help convert website visitors into leads

After attracting a potential customer with an interesting blog post, it’s easier to get them to provide their contact information. Want proof? According to a Hubspot study, companies with more indexed pages tend to generate more leads. Including a strong call-to-action in every blog can help move readers further down the sales funnel.

Tip 3 | Blogging helps build trust and can establish your business as an industry expert

When customers see you as an authority in your industry, they are more likely to trust your expertise. By sharing your knowledge through blog content, you can build credibility and develop a network of loyal followers.

Tip 4 | Blogs improve your SEO

Providing website visitors with useful content will not only increase the likelihood that they will become customers, but also improve your SEO. Google and other search engines reward websites that publish new, unique content, so consistently updating your blog will help you continuously increase your online visibility.

Tip 5 | Blogging can help you gain additional social media followers

Most social media users aren’t interested in being pitched to, but they are very interested in consuming and sharing useful content. Sharing a link to a new blog on your Facebook, Twitter, or LinkedIn page is a great way to connect with your current audience and expose yo

Ready to start blogging for your business? Here’s one more tip: create evergreen content.

While it may be tempting to only write about the latest trending topics, their popularity is bound to fade rather quickly. Instead, focus on driving long-term traffic to your site through evergreen content (content that is always relevant). Topics such as “How to Tell if it’s Time to Replace Your Roof” are more likely to have long-lasting appeal than content based on a more time-sensitive or trendy topic.

The process of starting a business blog can sometimes feel intimidating. Beyond coming up with ideas for topics and the time to write your blogs, you should also be doing keyword research and looking for ways to continually improve your blogging strategy. If you’d like some help, contact us at Triton Commerce! Our blog writing services can help you build a stronger digital presence for your business.