If you want to grow your business, you need to find ways to attract a steady stream of new customers. However, creating a reliable lead-generation strategy is often easier said than done. Through inbound marketing, you can attract qualified leads and turn them into customers.
In the fast-moving digital world, inbound marketing is an essential tool that can give your business an edge over the competition. Learn more about the basics of inbound marketing and how it can benefit your business.
What is inbound marketing?
The term “inbound marketing” is used to describe the various tactics you can use to make it easier for potential customers to find your business. Through inbound marketing, you can reach a broader audience to attract more people to your business.
However, rather than simply helping you attract a large volume of traffic, the right inbound strategy will help you attract the right traffic. After all, a huge number of website visitors won’t benefit your business if none of them are interested in your products or services. The key to inbound marketing is to develop a strategy that is tailored to the needs of your customers, and ensures that your customers are seeing your content at the right moment (such as when they are searching for information or are ready to make a purchase).
Ultimately, inbound marketing is all about creating relevant and informative marketing materials and using those to help potential customers find your business. There are many individual pieces that can make up an inbound marketing strategy, and they typically fall into one of two categories:
- Content Marketing | The terms “inbound marketing” and “content marketing” are sometimes used interchangeably, but content marketing is really just one facet of inbound marketing. Content marketing can include things like blogs, videos, ebooks, and infographics. When done correctly, content marketing helps to fuel your SEO and drive more traffic to your site, while also informing your readers and inspiring them to take action.
- Social Media Marketing | Like content marketing, social media marketing falls under the umbrella of “inbound marketing.” Social media marketing can serve as a highly effective complement to your existing content marketing efforts. By promoting your content on social media, you can quickly share your content with a wider audience. For example, when you publish a new blog, you might also promote your blog through a social media post.
Inbound Marketing Is Cost Effective
Traditional marketing methods, such as cold calling, direct mail, and radio advertising, can be incredibly expensive and outcomes can be difficult to measure. With these methods, you are seeking out potential customers who may or may not be interested in your services. As a result, you often have to talk to several prospects before you get a lead (if you get one at all).
One of the greatest perks of inbound marketing is that it allows you to connect with people who are actively looking for your products or services. So, rather than spend your marketing dollars chasing after prospects who may not be interested, you can focus your efforts on those who are ready to take action.
Educate and Drive Action
Many of your customers probably spend time doing research online before they commit to making a purchase. Some careful research can help you discover where your prospective customers are searching for information prior to making a purchase. From there, you can develop a strategy to create and share information when and where they are most likely to see it.
By providing valuable information that meets a potential customer’s needs at just the right moment, you can keep your brand in their minds and increase the odds that they will return to you when they are ready to make a purchase.
Through inbound marketing, you can connect with the right audience online and drive results for your business. For more tips on how to attract quality traffic to your website, check out our 5 Ways To Attract Visitors To Your Website.
Need help building a digital presence for your business? Contact our team today for a free Digital Marketing Blueprint! Your Blueprint will include an in-depth evaluation of your business’s current digital marketing efforts, as well as our recommendations for taking your digital strategy to the next level.