Have you considered using video for your small business’s marketing? Video is a creative and highly-effective way for businesses of all sizes to connect with their customers online. If you’re trying to decide if video advertising is the right fit for your business, here are a few benefits to keep in mind:
Benefit #1 | You can make a memorable impression on your customers.
Through video content, you have the ability to connect with your target audience, tell your story, and showcase your personality. Think of your video ads as the opportunity to interact with a potential customer, face to face, and show them what makes you different from your competition. While many brands have become known for their unique and clever video campaigns, you don’t need to go over the top to create an effective video ad campaign.
Benefit #2 | Video is incredibly versatile.
There are many ways to use video to capture the attention of your target audience. When it comes to promoting your business using video ads, there is no shortage of options.You can create a video ad to complement virtually any goal. A few popular uses for video content include:
- Product Demonstrations. If your goal is to sell products, a video ad makes it easier to demonstrate the features and benefits of a specific product.
- How-To Videos. Video content can be a highly-effective way to establish yourself as an expert within your industry. Use your video ad to educate your customers and highlight your expertise.
- Customer Testimonials. One great way to build trust with prospective customers is to feature one or more of your current customers. Turn your happy customers into brand advocates by asking them to discuss how your products or services solved a problem for them.
- “About Us” Videos. Video content that tells potential customers who you are and what you do can help you build brand awareness. Let your video content tell your story and show your personality.
Benefit #3 | It's more accessible than you might think.
It used to be that only big brands with big budgets could produce quality video content, but this is no longer the case. Video production equipment is becoming increasingly affordable, and many smartphones are able to film high-quality video. So, even if you don’t have a huge production budget, you can still create a video ad that tells your story and helps you reach your goals.
If you find yourself intimidated by the prospect of editing your own video content, remember that simple and authentic content tends to perform well on social media. Don’t worry too much about your production capabilities, and instead focus on creating content that matters to your audience.
Benefit #4 | Video ads are efficient and effective.
You only have a few seconds to capture your audience’s attention, and once you have it you’ll need to keep them interested. With video, you can create memorable content that captures and holds your audience’s attention and explains key details quickly. Video makes it possible to share your message in a matter of seconds, which you can’t always accomplish with written content.
Because video is so eye-catching and efficient, it can often make your advertising campaigns more effective. By communicating your key messages in a fast-paced and engaging format, you can increase the odds that a potential customer will decide to take action and become a customer.
If you need help creating video content that helps your business stand out, contact our team to learn more about our professional video production services. We can work with you to develop video ad campaigns that match the voice of your brand and capture the attention of your target audience.