No matter what products or services you offer, chances are that your ideal customer is active on social media. Through engaging social media content and highly-targeted advertising campaigns, businesses are now able to more easily reach their target audience. While social media offers businesses the opportunity to connect with their customers online, creating and implementing a social media marketing strategy takes time. With so many options to choose from, you may find yourself struggling to decide what makes the most sense for your business.
So if you're ready to take the next step but aren’t quite sure just where or how to begin, we encourage you to first glance over this easy to follow infographic. You'll also find additional tips to help you get started throughout this article, as well as in the video included below.
Start By Developing A Social Media Strategy.
70% of the US population has at least one social networking profile. Your customers are using social media, but before you share your first social media post or launch an ad campaign to reach them, it’s crucial that you create a social media strategy for your business. The right strategy will allow you to focus your efforts and connect with the individuals and leads who matter most to you. As you develop your social media marketing strategy, you should consider the following:
Establish goals and set out to achieve them. Setting goals provides you with more than just a benchmark for success. Your goals will also serve as a guide to determine what platform and messaging will work best for your business.
Get to know your target audience. To most effectively reach your target audience, you’ll want to take the time to discover what social media platforms they are most likely to use. Even the most well-crafted messaging will fall flat if your target audience isn’t present on the platform you’re using. Knowing who your customers are, and where they are spending their time online, will help you reach them consistently.
Effectively track and respond to the reports of your social activity. As more and more businesses have started using social media to connect with customers, the ability to track the performance of your social media marketing efforts has improved dramatically. Rather than simply measuring your results by page likes or impressions, you can now measure how many leads or sales you’ve received via social media. Reporting and result tracking capabilities will vary from one social media platform to the next, so you may want to do some research to make sure you can measure what matters most to your business.
Set, and follow, a realistic marketing budget. As you map out your social media marketing strategy, it’s important to take your budget into consideration. The good news is that even if your business has a limited budget, you can still drive results through social media with highly-targeted ad campaigns.`
Monitor and adjust as needed. Even the most carefully developed strategy will require some adjustments over time. As you start sharing content on social media, it’s important to continually monitor performance to see if it’s driving the results you are hoping to achieve.
Get Better Results With A Complete Digital Marketing Strategy.
In 2014, 31% of all referral traffic was from social media. Social media provides businesses with more opportunities to connect with potential customers, and it can also integrate seamlessly into a complete digital marketing strategy. When paired with an effective website, social media can be a powerful tool to help you grow your business. Social media can be used to:
Drive traffic to your website. Social media marketing can be used for more than just growing your audience of followers. Through social media content and ad campaigns, you can drive customers to your website. Most platforms offer very detailed targeting options, allowing you to make the most of your paid promotions by putting your message in front of the right people.
Reconnect with potential customers. In a perfect world, every potential customer who visited your website would become a lead. In reality, many potential customers may not be ready to take action just yet, and will leave your site without making a purchase or contacting you. Through social media retargeting ads, you can reconnect with previous website visitors and encourage them to take the next step in the days, or even months, ahead.
Social media marketing is a great way to drive real, measurable results for your business. However, the process of developing a strategy, creating and sharing engaging content, and monitoring the performance of your campaigns can be incredibly time-consuming. If you’re ready to put social media to work for your business, but don’t have the time or the full know-how to do it yourself, let the team at Triton Commerce help! We’ll take the mystery out of marketing your business on social media, and create a complete digital marketing strategy designed to help you reach your goals, all within a budget you can afford.