As a restaurant owner, you devote a great deal of time and attention to the items on your menu. From the ingredients you select to the preparation techniques you use, it’s all about presenting your customers with the perfect dish. However, if you aren’t serving up what your customers are looking for online, you may be missing out on opportunities to grow your business. A comprehensive digital marketing strategy provides you with the opportunity to find new customers online and get them through your door.
Through digital marketing, you can reach your customers easily and cost-effectively, at precisely the right moment. If you’re ready to start building a digital presence for your restaurant, here are the key ingredients you need to create an effective strategy.
Pair Form With Function
Your customers make decisions quickly, which means it is critical that your website is able to keep up. Whether your customers are browsing at home or on the go, a high-quality website plays a key role in getting them to visit your restaurant. Through search engine optimization (SEO), you can help ensure your website appears in key search results. Once your customers have found your website, it’s important to provide them with a quality experience that makes it easy for them to take action. Your site needs to be as functional as it is beautiful. Customers should be able to easily find your location, check out your menu, or make a reservation online.
Connect With Customers On The Go
Your mobile presence matters and this is especially true for customers who are searching for a nearby restaurant. According to a recent study, restaurants are the most searched industry by consumers through mobile applications and browsers. If your site isn’t mobile-friendly, you may be losing out on business. A site that is sleek and easy-to-navigate on mobile provides users with a better experience and also improves your rank in key search results.
Be Proactive About Online Reviews
Online reviews can greatly influence the decision-making process for your customers. Compared to other business categories, consumers most commonly read reviews for restaurants and cafes. While good reviews can boost your business, negative feedback can deter potential customers. Because online reviews have such a major impact on your bottom line, it’s important to monitor what customers are saying about the business. You’ll also want to encourage happy customers to write reviews to help spread the right message about your restaurant.
Did you know? At Triton Commerce, we offer online review software that helps you capture new reviews quickly and easily.
Stand Out On Social Media
With unique dishes and impeccable service, your focus is to provide your customers with an unforgettable dining experience. Social media allows you to capture that experience and share it with a broader audience. Through high-quality photos and engaging copy, you can feature specific dishes and showcase what makes your restaurant unique. You can also leverage social media by letting your guests become your brand ambassadors. By encouraging them to share their experiences with their own followers, you can increase brand awareness and reach more potential customers.
Build Loyalty With An Email Newsletter
Email newsletters are a great way to drive repeat business and help customers stay connected with your brand. A monthly or bi-weekly newsletter allows you to stay in touch and share important updates with your valued customers. You may even want to consider including special offers in your newsletters to provide some added incentive to visit again. Beyond promoting repeat business, email offers make it easier for you to determine whether your email marketing efforts are generating revenue.
A comprehensive digital marketing strategy will allow you to stay connected with loyal customers and help you reach new ones. If you’re too busy managing your restaurant to manage your digital presence, we can help! From web design to advertising, we provide digital marketing solutions that are effective, measurable, and tailored to your business. To learn more about our services and how we can help you grow your restaurant, contact our team at Triton Commerce today. We will provide you with a complimentary Digital Marketing Blueprint that assesses your current online presence, and we’ll offer advice and practical solutions designed to take it to the next level.