It goes without saying that today’s business owners across all industries face uncertainty about the future, among other challenges. Whether you run a start-up or an established company, small business owners must constantly adapt to survive and thrive in these rapidly changing times. Fortunately, some strategies for growing your business can be outsourced, such as digital marketing. Partnering with an agency can help you stay connected with your online audience while you focus on running your business.
A greater online presence can open new doors for your business, providing opportunities to get more eyes on your brand and show off what makes your company unique and valuable. The more people get to know your business through your websites, blogs, and social media, the more familiar they become with your business, and the more likely they are to become customers.
Blogs are, by far, one of the most effective forms of digital marketing. Regardless of size, all businesses can use blogging to attract new customers. We've included the most effective reasons for blogging for your business:
1. Blogs Boost SEO
Every time you publish a blog, search engines see that as a new page. The more (SEO-optimized) pages you have on your website, the more chances you have of being discovered by customers searching online for your products or services. (Not to mention, each new person who reads your content is another potential lead!)
Additionally, if another brand or blogger finds your content useful, they might share or link back to your blog, which is also great for SEO. Search engines favor web content that’s relevant to what the user is searching for. They consider a variety of factors, including what keywords are present on the page and how many trusted websites link back to yours.
2. Blogs Educate And Nurture Leads
You’re an expert in what you do. Blogs let other people know you’re a leader in your industry and help earn their trust. By demonstrating your knowledge and showing customers you’re there to help by providing valuable information, you can become a go-to source for people in need of your products or services.
Blogs are also useful for reaching people at all stages of the sales funnel. You can target people who are trying to solve a problem with your guidance, as well as people who are interested to know how a professional like you can assist them. Sure, some readers may use your blogs to do something on their own, but when it comes to a larger task they aren’t able to manage, they already have a trusted resource that they will turn to – your business!
3. Blogs Promote Your Updates and Current Offerings
When your company has news to share, blogs are a great way to build excitement about an update, new product or service, or limited-time promotion. Through blogs, you can share the story of how a product or service was created, explain the problems it solves, show off features, share case studies, and more.
While social media is an excellent avenue for sharing company updates, you can – and should – only include so much information in a caption. Sharing a caption that entices the reader and then linking to a blog post not only allows you to go into further detail but also sends your social media audience (and their followers, if they share your content) to your website.
Even with a small budget, your business can make a big impact through blogging. Blogs and other forms of content marketing, such as email and social media, make it possible to reach new customers, build trust and credibility for your business, and increase brand recognition.
Are you interested to learn how our blogging services can bring your business more website traffic? At Triton Commerce, our team develops content marketing strategies based on each client’s business, goals, and audience. We research, write, optimize, and publish blogs for clients in a range of industries. Contact us today to get started!