While the Coronavirus keeps consumers quarantined, many small businesses are taking a hard hit on profits and facing uncertainty about when they might be able to open their doors again. To survive these difficult times, companies must either adapt their products and services to an online model or find new ways to provide value for their audiences.
Luckily, there are many companies out there willing to help other businesses in their own ways. When Zoom CEO Eric Yuan stepped up to provide video conferencing tools for free to K-12 schools that have transitioned to online learning, many other brands followed suit to provide free products and services for business owners, students, professionals, and families.
Here are seven digital marketing tools to boost your business. Some are offered at no cost for a limited time in response to the pandemic, while others have always been available for free.
The IFTTT software brings services together into Applets, which are specific things that can happen when you connect services – things your apps can't do on their own. It can be a huge timesaver for social media and other time-consuming tasks.
For example, you could use an Applet to:
- Tweet your Instagram posts as native Twitter photos.
- Automatically upload Facebook photos you’ve been tagged in to Google Drive.
- Connect an RSS feed of your blog and your Twitter account to automatically tweet about a new blog post when it’s live.
2. Facebook Page Insights
With more people spending time online, businesses have a great opportunity to connect with their online communities. However, the type of content you post matters. If your message isn’t sensitive to the pandemic, it can come off as tone-deaf. Facebook Page Insights provide a wealth of information about your Page's performance, like demographic data about your audience and how people are responding to your posts.
Originally started in early 2008 by Neil Patel, QuickSprout offers over 600 guides, reviews, and insights about creating a website, hosting, blogging, e-commerce, marketing, and business.
This awesome tool helps you to learn about sites similar to yours, so you can figure out how to out-do them in search rankings. SimilarWeb can help you:
- Benchmark against your competitors and industry.
- Reveal your competition's analytics and online strategy.
- Discover new opportunities with partners, leads, or affiliates.
- Identify emerging trends and new players in your industry.
- Understand consumer intent and the customer journey.
A yearly subscription to Yoast’s all-around SEO training is normally $499, but for now, all of the basic courses can be accessed at no cost. Yoast can help you:
- Master practical SEO skills for all aspects of SEO.
- Get practical tips to rank higher or sell more online.
- Optimize both your technical setup and content to avoid costly mistakes.
Hootsuite is offering free access to its Professional plan to help small businesses and nonprofits until July 1, 2020. It’s a great tool for managing social media and staying connected with your online community.
Through May 31, Moz is offering free SEO education. Access over a dozen on-demand courses by using the promo code "wegotthis.”
If you’re concerned your current digital marketing efforts aren’t enough to promote your business during this challenging time, you can also contact us for a free Digital Marketing Blueprint. We’ll take an unbiased look at what you and your competitors are currently doing online, and provide you with a blueprint outlining what you should be doing to reach your goals.