First impressions matter, and your website is often the first place your customers will go to gain information and insight on your brand. How old is your website? How much have things changed in your business and industry since it went live? Is it optimized for mobile?
While you may have spent a lot of time or money creating it, unfortunately, a company website isn’t something you can “set and forget.” Technology is always evolving, and so is your business. If your web design isn’t consistently updated to reflect the changes, visitors are more likely to have a confusing or negative experience and leave. On top of that, your business is missing out on the benefits that come with updating your site – things that could help put you ahead of your competition and reach your goals.
Here are the top three advantages of updating your web design:
Advantage 1 | Improve Your SEO
A well-designed website is an essential component of your digital marketing strategy, but you also need to make sure your target audience can find it. Through search engine optimization (SEO), you can improve your ranking and increase the odds that potential customers will find your website online.
There are a number of different factors that determine your site’s ranking in Google and other search engines, which means developing and implementing an SEO strategy can be a complicated process. If your company doesn’t have the time and resources to monitor your website’s performance and make adjustments to your strategy over time, consider hiring an SEO specialist or agency that can.
Advantage 2 | Attract Customers & Build Trust
Along with appealing to search engines, updated web content helps attract new customers and build trust with existing ones. Customers won’t be interested in your portfolio, projects, and case studies if there’s never anything new to see. By continually updating your website and sharing unique, relevant content, you’ll attract more customers to your site and keep their attention.
Advantage 3 | Enhance User Experience
Beyond making a better first impression on customers and keeping them informed, regular updates to your web design can also provide visitors with a better overall experience. For example, updating to a responsive web design will ensure your site looks great on all devices and potential customers who use their smartphones to search for your company won’t be turned off by having to scroll horizontally or zoom in to get the content they’re after, which can be incredibly frustrating. Updates that keep your website running smoothly, securely, and efficiently will, in turn, keep your customers browsing.
Web design trends are always changing in order to keep up with the latest technology. Mobile-friendly design, user-focused approaches, and other advances in web design have made it possible for businesses to create more effective websites and build stronger connections with their customers. However, while nearly all business websites require ongoing maintenance to be successful, not all web design trends are worth implementing on your site. Any updates to your website should be strategic changes that will truly benefit your business.
In order to come up with an effective strategy, you’ll need to take the time to assess what’s working with your design and content and what isn’t. Want some help? Triton Commerce can identify exactly what your business should be doing online for maximum results! We'll perform a full analysis of your website, compare it to your competitors’ sites, and create a custom Digital Marketing Blueprint for your business. If your web design needs an update or improvement, we can take care of it promptly, which ensures the finished product is exactly what you had in mind.
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