Video content is one of the most powerful ways to connect with your target audience and drive meaningful engagement. And if you’re not incorporating it into your digital marketing strategy by now, you’re missing out on some serious opportunities. Social Media Today says marketers who use video grow revenue 49 percent faster than non-video users, and 72 percent of customers prefer learning about a product or service through video.
Eye-catching, cutting-edge visual content that can be enjoyed on any device, from any location is something today’s consumers not only want, but have come to expect. In 2020, industry experts say we’ll see brands and marketers put even more emphasis on video marketing strategies, and we look forward to watching the trends evolve. Here are a few video marketing trends to watch in the new year:
Trend 1 | Vertical Video
According to Social Media Today, “People are 1.5 times more likely to watch videos using their mobile phones.” This is a big part of why more brands are producing videos in a vertical format – to help deliver a better mobile experience. Phones are changing how people shoot and watch video, and marketers can’t afford to ignore it for much longer.
Vertical video has also become more popular thanks to the popularity of Instagram and Snapchat Stories, and more recently IGTV. Viewers like these channels because they feel more authentic than a lot of the content posted on social media, and since these types of videos don’t have to be highly produced, we expect to see a lot more of them in 2020.
Trend 2 | Personalized Video
In an effort to create memorable brand experiences, more companies will experiment with personalized video messages in 2020. Rather than calling or sending an email to a customer or client, they’ll send a quick video to follow up on an inquiry, deliver support, say thanks, or communicate whatever information they have to share.
Consumers like personalization because it provides highly targeted solutions to their needs, which saves them time when it comes to searching and making purchase decisions. Plus, everyone likes to feel special. If you’re looking for ways to build trust and foster meaningful relationships with your customers, try experimenting with personalized video next year!
Trend 3 | Interactive Video
While interactive videos may not work for every company, we’re interested to watch as more brands incorporate virtual reality and interactive elements in their video marketing strategies in 2020. Interactive technology, such as 360-degree video content, is being used to make viewers feel like they are in or part of the video. Social Media Today says only two percent of marketers are using interactive video, but 43 percent of businesses plan on trying it out in the future.
Video is changing the way we view marketing. Are you getting the most from your digital marketing presence? If you’re ready to help your business stand out with custom video content, contact Triton Commerce! Our custom videography and photography services provide you with engaging content that tells your company’s unique story. Click here to learn more about our digital marketing solutions.