Top Benefits of Digital Marketing
You’ve heard how essential digital marketing campaigns are to your business, but do you truly know why they’re so important? For many small business owners, digital marketing still seems like an unnecessary investment, especially if they’ve never experienced its benefits before. But one look at the numbers, and it’s easy to get the picture of why digital marketing strategies aren’t going away anytime soon.
Let’s start with the fact that 86% of consumers use Google Maps to find local businesses. Or what about 88% of potential consumers looking at online reviews before choosing to make a purchase? The bottom line: 62% of consumers will ultimately disregard a business if they can’t find that business online.
The point is that digital marketing is what helps put your business directly in the eyes of your target audience, who is actively searching for the products or services you provide. And if that’s not convincing enough for you, then be sure to check out some of the other top benefits of a successful digital marketing strategy.
Consistent & Quality Leads
Before digital marketing, advertising was comparable to throwing a fishing rod into a big body of water and simply hoping that something bites. With digital marketing, the fish are practically in a barrel, and that’s because a proficient digital marketing strategy is what brings in consistent, quality leads.
How? Because you can zero-in on the demographics you want to cater toward. Search Engine Optimization is what makes your website show up in local, relevant search engine results, specifically helping your website climb its way up to the first page. This is significant because 75% of people never make it past the first page when searching for any given product or service.
Remember, it’s not the fact that digital marketing helps generate more overall leads; it’s the fact that those leads generated have a higher probability of being your preferred customer.
Tracking Return On Investment
Digital marketing has forever changed the way businesses can be more mindful about their marketing budget, and actually see in real-time how well their ROI is performing. Television, radio, billboards, classifieds; none of these older forms of advertising allow businesses to truly measure and assess how many leads they ultimately generated and converted thanks to their marketing investment. But with digital marketing, you can literally see who is clicking on your paid advertisements or social media ads, as well as how they got there, how long they viewed your ad or website, and what their contact info is to keep in touch with them.
Digital marketing grants you intimate access when it comes to tracking your overall ROI, so you know exactly what ads attracted what people, and exactly how much you spent to ultimately obtain and convert that lead. When you see that spending $40 on a paid ad turned into a $4,000 project, purchase, or gig, that’s digital marketing working at its best.
Optimize & Improve
The whole point of digital marketing isn’t to just commit to various tactics and hope they work out; it’s about gauging which strategies are proving effective, and making any necessary adjustments to your strategy to maximize your ROI.
With so many analytical tools and reports at your fingertips, digital marketing lets you constantly find out what’s working and what isn’t, so you can keep testing out different strategies so you can keep stretching your digital marketing budget out to its fullest potential. The more you can optimize your digital marketing campaign, the quicker you’ll see improvement and results.
Reap the Benefits of Digital Marketing With Triton Commerce
While the advantages of digital marketing are seemingly endless, none of them are obtainable unless you commit to a strategy that’s specific to your company’s needs and goals. That’s exactly what we provide at Triton Commerce, helping businesses evaluate exactly what it is they want out of a digital marketing campaign, and putting the necessary tools and strategies into place so they can achieve those goals.
Contact us today to start reaping the benefits of professional digital marketing solutions, and be sure to tune into every episode of our Near Me Podcast, so you can stay up-to-date on all the latest digital marketing trends!