5 Strategies to Get More Google Reviews
In an ideal world, each of your happy customers would automatically give you a glowing Google review. You’d shoot to the top of every single web result for your service, and you’d never have to worry about digital marketing ever again.
Well, perhaps that’s putting a little too much weight on Google reviews, but it sure would be nice if that were the case! Unfortunately, many happy customers don't naturally think to leave feedback online. It tends to take a little more effort to get, and keep, online reviews current.
Regardless of your industry or niche, building your Google reviews is instrumental in cultivating a robust online presence. Positive Google reviews directly impact your Google My Business listing, affect how well your website ranks, and might be the deciding factor as to whether or not a lead chooses to use your service over a competitor. In fact, 80-percent of potential customers look at reviews before choosing to work with a business. Even if a person refers your company to a friend, that friend will more than likely set aside time to see what kind of reviews your company has. Keep in mind you could have an immaculate website, implement a quality keyword strategy, and be the best in the business, but it won't have as much of an impact on your online lead generation if you're not actively getting reviews.
Steps For Getting Google Reviews
Step 1. Ask
It might seem simple, but you're much more likely to obtain a review from a customer if you take the time to ask for one. Instead of relying on your customers to take the initial step, you're putting the idea in the forefront of your customers' minds, and there's a better chance they'll act if requested. You could ask in person, over a phone call, or by creating a strategy around how your team will move forward with asking customers to review your products or services from now on.
Step 2. Build an Email Strategy
Create a follow-up email template of sorts to ask for a review after every transaction. You can make this even easier for customers by including the link to your Google My Business reviews. That way, there's no confusion as to what you're asking. Depending on your CRM system or email campaign platform, you might be able to even automate this process so that once a transaction is completed, the email requesting a review is automatically sent.
Step 3. Review Management software
If you haven't invested in review management software, we highly suggest you do! This is an especially good investment for those businesses that can’t seem to find the time or manpower to manually send an email or personally ask each customer to write a review. Depending on which software you use, you can customize how and when your message gets to your customers—via text or email—all while providing your clients easy access to your Google My Business reviews. Triton Commerce offers an affordable and customizable review manager that’s sure to make it easier for any company to cultivate more Google reviews.
Step 4. Get Creative with QR Codes
Another way to encourage customers to leave a review is to create a QR code directly related to your Google My Business review page. You can add your QR code to your receipt or an invoice with a message prompting people to leave a review. You can even send a postcard with your QR code on it that you send as a follow-up with your customers.
Step 5. Add a Review Page to Your Website
Last, but certainly not least: consider dedicating a page on your website to your reviews. Be sure to include a link to your Google My Business review page and a friendly prompt asking people to contribute their feedback as well. This way, potential clients will see your glowing reviews, and previous customers who haven’t yet taken the time might be prompted to add their voice to the mix.
At the end of the day, remember that the best way to get great reviews is to ensure that you are providing stellar service. Happy customers love to share their experiences, but so do those customers who feel underwhelmed. If customers happen to leave critical feedback, be sure to take time to also respond and connect with them in an effort to fix their issues or concerns. Doing so will help to show other prospects that you are invested in your customers and go above and beyond to deliver excellent customer service.
Team Triton: Your Go-To for Online Presence Management
Bolstering your online presence and Google My Business listing with positive customer reviews is instrumental in any successful digital marketing strategy. One of the best ways to secure a positive review after delivering excellent service is to put forth the effort to follow up with your customers. Our helpful team of digital marketing experts can help you cultivate Google reviews that ultimately impact your website's rankings and lead generation. To learn more about how to get more Google reviews, give us a call at 651.321.0578 or contact us today.