When you’re trying to find the best Chinese restaurant that delivers to you, where do you look? When you need a local roofing contractor in your town to fix a leak, how do you find one? And if you needed a lawyer to protest the traffic ticket you received last week, where would you turn to?

Depending on what industry your business operates within, you might feel hard pressed to determine a successful approach to

Selfies in hard hats. Ground auger tutorial Tik Tok videos. “Guess the decibel level” Twitter polls. What exactly makes for compelling, engaging, and successful social media content and performance for general contractors?

As a small business owner, you have enough on your plate that even thinking about writing and maintaining a blog might seem like an unnecessary chore.

The selfie, skinny jeans, avocado toast – you may mock these trends that have been initiated by our younger generation Millennial and Gen Z counterparts, but the fact remains that these fads are indicative of how industries need to market themselves toward these ascending cohorts.

It’s hard to talk about branding and marketing and not sound like Don Draper, embellishing the importance of nostalgic imagery, sleek visuals, or comforting depictions to captivate a client on a commercial pitch for selling orange juice. But the truth is the Mad Man himself understands the ways audiences assess and interpret visual representations of branding, and it’s that unlocking of consumer comprehension that can allow for seamless, successful integration of branding into any video marketing campaign.

As speculated lightning enthusiast and $100 bill savant Benjamin Franklin once said, “In this world, nothing is certain except death and taxes.”

In relation to the marketing world, this famous quote can essentially swap out the “taxes” part with “emails.” (And maybe switch out “death” with “leads,” just to put a more optimistic spin on it.)

Blogs have certainly come a long way since their inception a few decades ago. From virtual diaries of oppressed teenagers venting their angst for the world to see to tracking all the latest Paris Hilton-related gossip, blogs have seemingly evolved from mere tabloid-like canards to the branded content opportunities they present today.

Blogs have also become an essential component of any effective digital marketing strategy.

For higher quality traffic, improved lead generation, and higher search engine rankings, here are five reasons investing in proactive organic search marketing strategies will help take your brand above and beyond the competition.

Once upon a time, the art of writing a review tended to be a privilege reserved for the literary elite, predominantly catered toward various forms of creative expression like cinema, music, and literature.

Today, giving a thumbs up or thumbs down isn’t solely reserved for movie critics, and while everybody is entitled to an opinion, there’s never been a more prevalent and accessible time to share your critiques with the rest of the world.