Only1 Auto Glass - Web Design & SEO Case Study

Only1 Auto Glass

Only 1 Auto Glass offers auto glass repair and replacement services, including convenient mobile repair services. Our goal was to develop a digital marketing strategy that would generate a significant number of leads for Only 1 Auto Glass. Due to the time-sensitive nature of its services, we created ad campaigns on both Google AdWords and Facebook to drive qualified traffic and prospects to its website.

Our Strategy
Included

Web
Design

Web Design

Inbound
Marketing

Inbound Marketing

Pay Per
Click

Social
Media

Social Media

Pay
Per Click

For Only 1 Auto Glass, reaching the right customer is all about timing. The company solves a very specific and time-sensitive problem for its customers, making pay-per-click advertising on Google AdWords the perfect tool to boost its visibility.

The Goals

  • Reach potential customers in the moment they are searching for Only 1 Auto Glass’s services
  • Drive relevant traffic to the Only 1 Auto Glass website
  • Re-engage customers who leave the site without converting

The Approach

  • Used search engine marketing to reach prospective customers who are searching for auto glass repair and replacement
  • Used display advertising to reconnect with website visitors and drive them back to the site to convert

The Results

Over 12,000
clicks to site from pay-per-click advertising to date
5.12%
of clicks on search ads become leads

Social
Media

To increase brand awareness and reach new prospects, we created social media campaigns designed to help the company reach its key target audiences. While we are not able to target people in need of windshield replacement on social media, we are able to target people who closely match their ideal customer with highly-tailored ad content.

The Goals

  • Reach new prospective customers, including both traditional customers and insurance agents who may refer their clients to Only 1 Auto Glass, and build brand awareness
  • Drive more traffic to the Only 1 Auto Glass website
  • Increase the number of customer leads and agent referrals from social media

The Approach

  • Developed Facebook advertising campaigns designed to help Only 1 Auto Glass reach their target audiences
  • Used targeted ads to drive traffic to relevant pages of the Only 1 Auto Glass website
  • Reconnected with previous website visitors through remarketing ads designed to generate leads

The Results

13.84%
Total fan increase
8.22%
of clicks on Facebook ads become leads
Over 2,000
clicks to site from Facebook ads

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