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How to Advertise on Google to Boost Your Small Business

How to Advertise on Google to Boost Your Small Business

Most small business owners have heard of Google Ads and know they should be using the platform but feel they simply don’t have the time to learn. While hiring a digital marketing agency to run your Google Ads for you is one solution, it’s still helpful to have somewhat of an understanding of how it all works.
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Understanding the Basics of Retargeting Ads

Understanding the Basics of Retargeting Ads

It can take a lot of work to drive steady, high-quality traffic to your business’s website. Between search engine optimization, social media marketing, digital advertising, and more, you may be investing a great deal of effort and budget promoting your business online. With so much of your marketing efforts devoted to getting the right traffic to your website, it can feel like a major defeat when much of that hard-earned traffic leaves your site without taking action.
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 4 Popular Digital Advertising Strategies That Drive Success

4 Popular Digital Advertising Strategies That Drive Success

If you’re ready to ramp up your digital advertising strategy this year, it's time to revisit your options. Whether you’ve advertised in the past and want to build on your success, need to adjust your strategy for better results, or are starting from scratch, we recommend reviewing your goals and then choosing a platform and strategy based on those goals.
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Why Your Small Business Needs Digital Marketing

Why Your Small Business Needs Digital Marketing

Owning and operating a small business comes with some big challenges. Managing the day-to-day operations of your business can be incredibly time-consuming, leaving small business owners with little to no time to focus on their marketing.
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What is Retargeting and How Effective is It?

What is Retargeting and How Effective is It?

Whether you’re currently running digital ads for your business, or are still just exploring the possibility, you’ve probably heard of retargeting ads. And, if you spend time shopping or researching online, you’ve probably also seen plenty of retargeting ads.
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So Many Digital Advertising Options, So Little Time

So Many Digital Advertising Options, So Little Time

Digital advertising is an incredibly cost-effective way to promote your business online. Through platforms such as Google AdWords and Facebook, you have the ability to reach more potential customers while staying in control of your own budget. These platforms also allow you to track your campaign performance and easily measure your return on investment.
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Why You Should Avoid Searching for Your Own Ads

Why You Should Avoid Searching for Your Own Ads

If your business is running campaigns on Google AdWords, you may find yourself wondering what your ads look like, or whether they are even showing for your targeted keywords. Whether you’re concerned about your campaign performance, or just curious, you may be tempted to Google your own ads. Many advertisers assume that as long as they don’t click on their ads, there will be no impact on their campaigns. However, there are many reasons why you should avoid searching for your own ads:
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Increase your AdWords ROI with these 3 tips

Increase your AdWords ROI with these 3 tips

Advertising on Google AdWords can be an incredibly cost-effective way to reach potential customers who are actively looking for your products or services online. However, it takes time and effort to refine your campaigns and achieve the best possible performance.
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5 Ways To Attract Visitors To Your Website

5 Ways To Attract Visitors To Your Website

A beautiful website doesn’t benefit your business if nobody visits it. If you want to get results from your website, you’ll need to find ways to attract visitors who are interested in your products or services.
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How Do You Decide Whether To Advertise On AdWords Or Social Media?

How Do You Decide Whether To Advertise On AdWords Or Social Media?

Digital advertising can be an incredibly effective way to promote your business and reach new customers. Through Google AdWords and social media platforms, advertisers have the ability to generate real and measurable results for their business. But how do you determine what platform and strategy is right for your business? Here are a few tips to help guide your decision-making process.
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