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How Strong Is Your Brand?

How Strong Is Your Brand?

Like a good whiskey, a strong brand packs a punch. It can tell you who the company is, what their core values are, how they “sell” their products, and what those products even are. A brand is also similar to a whiskey in that once you start watering it down with a “mix” of messaging, the punch softens and the impact is diluted.
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5 Things Your Web Marketing Firm Won’t Tell You!

5 Things Your Web Marketing Firm Won’t Tell You!

It is always a learning experience when I meet someone and they ask me what my company does. This always goes into a discussion on what their current web company told them they would help them do. I have compiled a list of the 5 most common misconceptions or misinformation that I come upon during these conversations:
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Three Things My Cat Taught Me About SEO

Three Things My Cat Taught Me About SEO

My cat, Peppercorn, doesn’t always help with my work. Between walking on my keyboard and howling to get outside, my feline friend appears to contribute little to our professional goals at Triton. But with a little more observation, I think Peppercorn knows more about Search Engine Optimization (SEO) than I originally suspected.
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Want More Website Traffic? You Have to Create It

Want More Website Traffic? You Have to Create It

Over the years I've been fortunate to work with hundreds of business owners on hundreds of websites. I've even created several dozen of my own. I learned a long time ago that creating a nice-looking website is only half the battle; the other half is attracting qualified visitors who want buy your product or service.
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Have You Seen your Yellow Pages?

Have You Seen your Yellow Pages?

When was the last time you used your yellow pages to find anything? I know the last 5 years, I have used mine to start the bonfires. So now where do people turn to when they want to find a company to do business with? Plain and simple….the web!
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How Well does your Web Designer Know your Business?

How Well does your Web Designer Know your Business?

Most business owners we meet end up wearing many hats each day. One of the business owners we work with calls himself the “chief cook and bottle washer” for example. Obviously that’s not what he does but it’s a good metaphor for your average business owner.
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When Is The Right Time to Redesign Your Website

When Is The Right Time to Redesign Your Website

If we’ve said it once, we’ve said it a thousand times to our current and potential clients included . . . the first time you even find yourself thinking it might be time to redesign your website, it is definitely time to redesign your website.
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Creating Superior Customer Service in Today’s Technology World

Creating Superior Customer Service in Today’s Technology World

As technology continues to develop, customer service becomes a concept that needs some immediate change in what we have understood customer service to be and what it really is seen as today. How do you create exemplary customer service for your customers when a significant amount of their time with your company is via electronic communication and interactions? Today, customer service is not primarily through the phone, but it is through email, web, and numerous social media programs that have de...
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Small Business Marketing – Does Your Website Produce Results?

Small Business Marketing – Does Your Website Produce Results?

As a business owner, you want to showcase your products and services in a way that makes them stand out from the competition. In times past, this meant finding a great location that allowed window shoppers to continuously see what you had to offer. Today, instead of walking down the street “window shop,” consumers see your products and find out about your services online. Your company's website, then, is the basis for all of your sales and marketing efforts. If you're not getting the “foot tr...
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Networking - Is It Worth it?

Networking - Is It Worth it?

As a business owner it is up to you to lead your team and set yourself apart from your competitors. One way to accomplish this is to build your circle of connections through networking. The more consistent you are in participating in various networking groups the more likely you are to connect with different business owners who will get to know you and then will learn to trust you. This is when it becomes what I call the “sweet spot” in the networking world. As you build trusting relations...
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