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The Impact of Online Reviews on Your Small Business

The Impact of Online Reviews on Your Small Business

Your customers are talking about your company online, and you should pay close attention to what they are saying. Carefully monitoring your online reviews can be time consuming and how do you know what to exactly respond with? In this month's blog the team at Triton Commerce shares insight in how reviews can help - or hinder - your business and where to turn for help in managing your online reputation.
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 A Website vs Social Media: Where Should I Spend My Marketing Dollars?

A Website vs Social Media: Where Should I Spend My Marketing Dollars?

As a small business owner, you may often find yourself faced with the challenge of accomplishing as much as possible within a very limited marketing budget. A focused marketing strategy is key in helping your business grow, but how do you know what specific marketing tools will be most effective for you and your business? If given the option of launching an inbound marketing plan versus a social media strategy in 2017, which would work better?
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5 Best Tips for Increasing Your Followers on Facebook

5 Best Tips for Increasing Your Followers on Facebook

First, let’s review why a business may even want followers on Facebook. This seems like a simple question for most to answer: the more followers your business has, the have the larger the “free” audience reached by the information shared on your Facebook page. Followers are free so the more you have, the wider your net of information about your business will be spread. Here are a few steps to follow that will help increase the number of followers your business has on Facebook:
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Importance Of Unique Content On Your Website

Importance Of Unique Content On Your Website

Ax-Man Surplus has a very loyal following. If you’re not familiar with any of the three stores in the Twin Cities, they are emporia of extra odds and ends that the store’s owners have found interesting. You might find a gas mask next to a set of calligraphy pens near telephone cables and circuit boards and giant rubber bands. Tinkerers, school teachers, and the curious among us frequent Ax-Man, just to see what strange things have recently come in.
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Sorry To Say, But Your Website Sucks  . . . Here's Why!

Sorry To Say, But Your Website Sucks . . . Here's Why!

I am sure this is not really what you want to hear from anyone, however, honesty is the best policy. Maybe brutal honesty is necessary sometimes. Once your company has a website, you might think you’re all done and don’t have anything else you need to do. Right? WRONG ANSWER!
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Why Should I Add Videos to My Digital Marketing Strategy?

Why Should I Add Videos to My Digital Marketing Strategy?

Seems like a logical question to me and if you engage in social media of any kind I am thinking you can already answer this question. But, if social media or a social media strategy is not something you’re familiar with, here are a few insights as to why you should add video to your Digital Marketing strategy.
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New Year, New Brand

New Year, New Brand

As the new year swings into full gear, the opportunity for a new introduction of sorts might be what your existing business is in dire need of. Rebranding at the opportune time has the possibility to breathe new life into your brand -- and your bottom line. Here are the top five reasons for a new brand in the new year:
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You Don't Want Stock Photography

You Don't Want Stock Photography

You can tell right away if a website uses stock photography. I mean, how often do you go to an auto body shop where everyone is beautiful, spotless, and flashing a warm smile full of perfect teeth? And if you see that photo on an a mechanic's website, what information does it provide you about the business?
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Creating a Great Team!

Creating a Great Team!

The concept of “creating a great team” seems simple on the surface and we all know regardless of what we are involved in, whether it is a work environment, the PTA, or a sports team….the better the team, the better the result. Then why sometimes does it seem so hard to create a GREAT team?
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Your Website Is The Ultimate Representation Of Your Company And Its Products

Your Website Is The Ultimate Representation Of Your Company And Its Products

Your website is the ultimate representation of your company and its products. You want your site to look great, to showcase your wares, and to entice the public at large to dig deeper. Good design helps. So does a strong call to action. Even proper grammar is important on your website. After all, you want to show that you know you're shit. Wait! Or show that you know your shit?
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SEO – Why you need it

SEO – Why you need it

SEO is an acronym for “Search Engine Optimizing” and is a term that gets thrown around quite a bit. Just about every business owner we meet has some idea as to what SEO is and some have even tried their hand on their own websites. We haven’t met many who were successful at optimizing their own sites but it does make for great conversation when we meet the ambitious owners who give it a shot. They usually tell us it’s not hard to do but very hard to get a result. We agree.
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