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Building Personas: How Well Do You Know Your Target Customer?

Building Personas: How Well Do You Know Your Target Customer?

When you’re trying to promote your business and reach new customers, digital marketing offers a wide range of possibilities. Through channels such as social media, search advertising, and blogging, businesses have access to a broader range of prospective customers. The potential to reach a huge audience online can lead to the temptation to try and reach as many people as possible, but when it comes to choosing your audience, bigger isn’t always better.
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6 Things You Need for Your Small Business Startup

6 Things You Need for Your Small Business Startup

Starting your own business is a difficult but rewarding process. A startup can be very fragile, and you may face any number of challenges and obstacles as you build your business. While many of these issues may be completely out of your control, you will always have the ability to control how you react to them. Having started my own small business at age 22, I learned a lot about the dos and don’ts of launching a business.
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Social Media: Why Knowing Your Audience Matters

Social Media: Why Knowing Your Audience Matters

Through social media, businesses have the opportunity to build relationships with their customers, increase brand awareness, and drive sales. Social media networks can function much like a megaphone for your business, amplifying your voice to reach a broader audience. To achieve true success, though, it’s crucial to make sure that your voice is being broadcast to the people who truly want to listen.
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Stop Focusing On Your Page Rank, Start Focusing On Conversions

Stop Focusing On Your Page Rank, Start Focusing On Conversions

Whether you’ve just launched a brand new website, or have maintained an online presence for years, it’s important to continuously track the results your efforts are generating for your business. However, with so many metrics to track, and a variety of robust measurement tools available, it’s easy to get lost in the numbers and lose sight of the results that truly matter.
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Why a Digital Marketing Strategy Is a Key Ingredient For All Restaurants & Businesses

Why a Digital Marketing Strategy Is a Key Ingredient For All Restaurants & Businesses

As a restaurant owner, you devote a great deal of time and attention to the items on your menu. From the ingredients you select to the preparation techniques you use, it’s all about presenting your customers with the perfect dish. However, if you aren’t serving up what your customers are looking for online, you may be missing out on opportunities to grow your business. A comprehensive digital marketing strategy provides you with the opportunity to find new customers online and get them through...
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When Your Reputation Precedes You In Business

When Your Reputation Precedes You In Business

Your business’s reputation speaks volumes to potential customers. That’s great news if your business has a strong reputation, but can be a major problem if your reputation is less-than-stellar. Luckily, negative reviews don’t have to prevent your business from reaching its fullest potential. With the right reputation management strategy under your feet, you can put the bad reviews in the past and move your business forward.
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Email Marketing: How to Avoid the Click and Ditch

Email Marketing: How to Avoid the Click and Ditch

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating directly with a predetermined target audience. Today, email marketing is more powerful than it’s ever been which may seem surprising when you factor in the explosion of new technologies of communication at the finger tips of both consumers and businesses. Still, despite the ever-growing number of options for marketing tools available to businesses, marketers keep coming back to email.
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How Video Is Changing The Way We View Marketing

How Video Is Changing The Way We View Marketing

The world of digital marketing is always changing. Many of your current customers and potential customers are interacting with online content in new ways and on new devices from a variety of locations. With these changes, businesses have several different opportunities to connect with current and potential customers.
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ROI, PPC, SEM, and SEO: Vital Marketing Acronyms You Need to Know

ROI, PPC, SEM, and SEO: Vital Marketing Acronyms You Need to Know

Digital marketing offers business owners a wide variety of opportunities to connect with current and potential customers. Businesses of virtually any size, and within any industry, can use digital marketing as a powerful and cost-effective method to achieve real, trackable results. Through digital advertising campaigns you can increase brand awareness, target and acquire new customers, and stay connected with your current customers as well.
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