Video content has grown in popularity over the last several years, and that growth shows no signs of slowing down. With so many brands finding success through video marketing, you’ve probably considered adding video to your business’s content marketing strategy.

If you’re looking for ways to promote your business online, you’ve probably come across several resources that recommend publishing blog content. These recommendations are backed by plenty of good reasons, but the process of starting a business blog can sometimes feel intimidating. Beyond coming up with ideas for topics and the time to write your blogs, you should also be doing keyword research and looking for ways to continually improve your blogging strategy.

Social media provides brands with the opportunity to connect with potential customers. Through social media, you can build relationships with new audiences by sharing unique and interesting content.

Chances are, your customers spend quite a bit of time doing research before they make a purchase decision. There are a lot of different factors that might influence their decisions, and online reviews are often cited as a major influence for consumers. In fact, according to BrightLocal, 85% of consumers trust online reviews as much as a personal recommendation.

When you’re building an online presence for your business, your website serves as the core of your digital strategy. An effective, professional website can help you establish credibility, connect with potential customers, and generate more sales and leads.

Whether you’re currently running digital ads for your business, or are still just exploring the possibility, you’ve probably heard of retargeting ads. And, if you spend time shopping or researching online, you’ve probably also seen plenty of retargeting ads.

If you want your eCommerce website to generate results for your business, you need to build a site that appeals to your customers and stands out from the competition. By creating the perfect site layout, design, and content, you can develop a user experience that drives sales and builds customer loyalty.

Perhaps you’ve launched a brand new website for your business, or are looking at revamping your current site. Either way, you’ve probably looked into developing a search engine optimization (SEO) strategy for your website. Through search engine optimization, you can improve your website’s visibility in search results when people are looking for products and services like yours online.

Many different decisions need to be made when developing a new website for your business. Beyond choosing the perfect design and selecting the right images, you also need to make sure the content on your website will make the right first impression with potential customers.

When it comes to building your brand, the right colors can help you stand out from the crowd. Learn how to create a more consistent brand using color.

Digital advertising is an incredibly cost-effective way to promote your business online. Through platforms such as Google AdWords and Facebook, you have the ability to reach more potential customers while staying in control of your own budget. These platforms also allow you to track your campaign performance and easily measure your return on investment.

The way people search for information online continuously evolves as technology evolves. As a result, the rise of voice search has become a pivotal milestone in this evolution. While some users may still type their search query into their favorite web browser, you may have many potential customers who are now searching for information by speaking to their smartphone, Google Home, or other device.