First impressions matter, and your website is often the first place your customers will go to gain information and insight on your brand. How old is your website? How much have things changed in your business and industry since it went live? Is it optimized for mobile?

Blogging is about more than just sharing creative content with your audience. Today, brands use blogs to tell their stories, connect with their target audience, grow their businesses, and so much more. If you haven’t made your company blog a priority in the past, it’s time to make a change! Let’s take a closer look at how unique, strategically-written blog content can produce tangible results for your business.

In today’s technology-driven, abundant society, customers–not brands–run things. No matter what product or service a person is searching for, there are countless brands competing to earn their business, each trying to entice the buyer with a better deal, higher quality product, or enhanced experience. In response, customers are expecting more and more from brands. They want better quality, a fair price, environmentally friendly options, and personalized customer service, just to name a few de...

At Triton Commerce, our account managers work closely with dozens of business owners in a variety of industries, from home services to health and wellness. At its core, the position is designed to serve as a key point of contact for our clients; our account managers are the people our clients communicate with about anything and everything.

Even if you haven’t been managing your online reviews whatsoever, it’s possible your company is already listed and receiving reviews on channels like Google, Yelp, Facebook, and Foursquare. That’s because most review sites use public information for publishing business. When someone checks into a place that doesn't have a profile, an unmanaged profile is created to represent the location.

Video content is one of the most powerful ways to connect with your target audience and drive meaningful engagement. And if you’re not incorporating it into your digital marketing strategy by now, you’re missing out on some serious opportunities. Social Media Today says marketers who use video grow revenue 49 percent faster than non-video users, and 72 percent of customers prefer learning about a product or service through video.

The right digital marketing strategy can help you reach more customers, build a stronger brand, and generate more sales. But one of the greatest challenges of digital marketing is that it is constantly changing. Being aware of emerging and continuing trends can help you stay relevant and create fresh content that resonates with your target audience.

If people are visiting your website but not performing the actions you want them to take, from buying your products to contacting you for a quote, it’s possible your website isn’t delivering on user experience. A deep understanding of your customers—what they need, what they value, their abilities, and their limitations—must be front-of-mind when developing your website. Otherwise, the user experience will fall short, along with your conversions. When you create a quality experience for your...

It’s hard to believe it’s almost 2020! For web designers, a new year means reinventing previous styles and experimenting with exciting new trends and technological advancements. With that said, there are some web design styles that have remained popular for years and don’t show signs of going anywhere, such as minimalism, live chat, and video content.

We can’t deny how great it feels when your business receives new followers on its social media pages. All businesses want to see their followers skyrocket, because we want to reach as many of our ideal customers as possible. However, using follower stats as your sole key performance indicator is a limited way to assess your success on social media, and having more followers does not always equate to new business or an increased return on investment (ROI).

If you’re looking for a new couch for your living room, you likely have time to search Google and browse furniture stores around the Twin Cities, or even order a couch from somewhere across the country. But if your toilet is overflowing and you need a plumber ASAP, you probably want to find a trusted solution in your own neighborhood—and quickly. Fortunately, you can still turn to Google for fast answers thanks to Local Services ads.

Digital marketing skills are in serious demand in today’s technology-driven world. As companies all over the world are putting more of a focus on digital marketing tactics like search engine optimization, email marketing, and PPC advertising, there’s an increasing need for qualified professionals who can educate clients on digital marketing strategies that align with their business goals.