Blog

Seasonality is one of many things to consider when developing an online marketing strategy for your business. No, we’re not talking about posting the same old photos with a holiday filter. Effective seasonal marketing is a lot more complicated than that, but when you pull it off, the results are more than worth the effort.

Does it seem like your business has bad luck online? You put up a beautiful website and post regularly on social media, but you feel ignored and start second-guessing your investment. You think maybe all the luck is saved for your competitors, who always seem to get noticed.

Most small business owners who have a budget for digital marketing also have at least a basic understanding of search engine optimization. If that’s you, we’re here to help you take those SEO skills to the next level!

When you contact Triton Commerce for the first time, you’ll likely be connected with one of our account executives, whose job it is to explain our services and help you decide which are best suited to your business and goals. Chris, a marketing graduate from St. Cloud University and entrepreneur with media buying experience, joined Triton as an Account Executive in early November 2020.

Are you trying to get more little hearts and likes? It’s challenging for any brand to put out social content their followers will love week after week, but with a few tips from our experts, every post on your profile will be adored.

Beginning in May 2021, Google’s algorithm will change to highlight search results that provide a good page experience. Google says their new page experience signals will “measure how users perceive the experience of interacting with a web page and contribute to our ongoing work to ensure people get the most helpful and enjoyable experiences from the web.”

Building an effective digital marketing strategy for your business is much like building the perfect taco. Your perfect taco is not another company’s perfect taco – every business needs a custom digital marketing strategy uniquely tailored to them. However, there are a handful of key ingredients you need for a taco to be a taco – these are the solutions every business should have.

As the co-founder of Triton Commerce and Chief Design Officer, Nick Kelly is undoubtedly a big influence at our small-but-mighty digital marketing and web design agency. Yet, most of our team jokes that they don’t know what Nick does all day, because most of his work these days happens behind the scenes. We finally pinned down Triton’s man of mystery and got him to explain what he’s been up to.

Whether you’ve been managing a social media page for years or just recently created an account, attracting new followers is likely one of your goals. Today, we’re going to share some insight on how to do just that, but first, it’s important we clarify something:

For many business owners, the focus for 2021 is on bringing in more high-quality traffic to the company website. We all want more leads, and by now most of us have realized that old school marketing tactics like cold calling and networking aren’t enough (or sometimes even possible anymore, as long as the pandemic is still a part of our lives and businesses).

A great content marketing strategy can help your business reach new customers, build trust and credibility with your target audience, and increase brand recognition, among other benefits. Video should definitely be a part of your strategy – it’s the most popular type of content there is. But don’t discount the power of the written word! Blogs are one of the most effective forms of content marketing.

Paid advertising is perhaps one of the best ways to enhance your digital marketing strategy. Online ads can help your brand build awareness, convert potential customers who are ready to buy, and reconnect with website visitors who have shown interest in your business in the past, among other benefits.