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How Long Will It Take for Your SEO Strategy to Start Working?

How Long Will It Take for Your SEO Strategy to Start Working?

Perhaps you’ve launched a brand new website for your business, or are looking at revamping your current site. Either way, you’ve probably looked into developing a search engine optimization (SEO) strategy for your website. Through search engine optimization, you can improve your website’s visibility in search results when people are looking for products and services like yours online.
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So Many Digital Advertising Options, So Little Time

So Many Digital Advertising Options, So Little Time

Digital advertising is an incredibly cost-effective way to promote your business online. Through platforms such as Google AdWords and Facebook, you have the ability to reach more potential customers while staying in control of your own budget. These platforms also allow you to track your campaign performance and easily measure your return on investment.
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How the Rise of Voice Search May Be Impacting Your Business

How the Rise of Voice Search May Be Impacting Your Business

The way people search for information online continuously evolves as technology evolves. As a result, the rise of voice search has become a pivotal milestone in this evolution. While some users may still type their search query into their favorite web browser, you may have many potential customers who are now searching for information by speaking to their smartphone, Google Home, or other device.
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Website Performance: 4 Key Details to Focus on Each Month

Website Performance: 4 Key Details to Focus on Each Month

Once you’ve launched a new website for your small business, how do you know if it’s generating any results? In order to really understand the impact of your digital marketing efforts, you need to measure and monitor the performance of your website and other digital advertising.
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5 Tips for Improving Your Website’s Visibility on Google

5 Tips for Improving Your Website’s Visibility on Google

If you want to get results from your website, you need to make sure it’s easy for potential customers to find you online. Through a process called search engine optimization, or SEO, you can improve your rankings in key search results and give yourself a competitive edge.
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 Email Marketing: How Much Contact is Too Much Contact?

Email Marketing: How Much Contact is Too Much Contact?

When you’re planning an email marketing campaign, there are many things to keep in mind. You’ll want to come up with creative copy, eye-catching designs, and make sure your campaigns are relevant and interesting enough to keep your subscribers engaged.
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4 Reasons Why You Need to Be Using Video Ads for Your Small Business

4 Reasons Why You Need to Be Using Video Ads for Your Small Business

Have you considered using video for your small business’s marketing? Video is a creative and highly-effective way for businesses of all sizes to connect with their customers online. If you’re trying to decide if video advertising is the right fit for your business, here are a few benefits to keep in mind:
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Why You Should Avoid Searching for Your Own Ads

Why You Should Avoid Searching for Your Own Ads

If your business is running campaigns on Google AdWords, you may find yourself wondering what your ads look like, or whether they are even showing for your targeted keywords. Whether you’re concerned about your campaign performance, or just curious, you may be tempted to Google your own ads. Many advertisers assume that as long as they don’t click on their ads, there will be no impact on their campaigns. However, there are many reasons why you should avoid searching for your own ads:
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3 Ways to Generate Leads with Content Marketing

3 Ways to Generate Leads with Content Marketing

Content marketing can be an incredibly effective way to not just capture new leads, but also reach higher quality leads. In order to get the most from your content marketing, you need to have clear goals and a strategy designed to help you reach them. Here are just a few ways you can use content marketing to generate leads for your business:
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