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Tips for Using Google My Business in 2018

Tips for Using Google My Business in 2018

If you’re trying to connect with more potential customers online, inbound marketing can help you reach that goal. Inbound marketing draws more customers to your site through search engines, blog content, and your social media profiles. For anyone who owns a small, local business, Google My Business is one of the most important profiles you can create.
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Why Your Small Business Needs Content Marketing

Why Your Small Business Needs Content Marketing

Even with a small budget, you can make a big impact through content marketing. Content marketing makes it possible for you to reach new customers, build trust and credibility for your business, and increase brand recognition.
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5 Ways To Attract Visitors To Your Website

5 Ways To Attract Visitors To Your Website

A beautiful website doesn’t benefit your business if nobody visits it. If you want to get results from your website, you’ll need to find ways to attract visitors who are interested in your products or services.
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Stop Focusing On Your Page Rank, Start Focusing On Conversions

Stop Focusing On Your Page Rank, Start Focusing On Conversions

Whether you’ve just launched a brand new website, or have maintained an online presence for years, it’s important to continuously track the results your efforts are generating for your business. However, with so many metrics to track, and a variety of robust measurement tools available, it’s easy to get lost in the numbers and lose sight of the results that truly matter.
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Social Media: So Many Options, So Little Time

Social Media: So Many Options, So Little Time

No matter what products or services you offer, chances are that your ideal customer is active on social media. Through engaging social media content and highly-targeted advertising campaigns, businesses are now able to more easily reach their target audience. While social media offers businesses the opportunity to connect with their customers online, creating and implementing a social media marketing strategy takes time. With so many options to choose from, you may find yourself struggling to de...
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 A Website vs Social Media: Where Should I Spend My Marketing Dollars?

A Website vs Social Media: Where Should I Spend My Marketing Dollars?

As a small business owner, you may often find yourself faced with the challenge of accomplishing as much as possible within a very limited marketing budget. A focused marketing strategy is key in helping your business grow, but how do you know what specific marketing tools will be most effective for you and your business? If given the option of launching an inbound marketing plan versus a social media strategy in 2017, which would work better?
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5 Best Tips for Increasing Your Followers on Facebook

5 Best Tips for Increasing Your Followers on Facebook

First, let’s review why a business may even want followers on Facebook. This seems like a simple question for most to answer: the more followers your business has, the have the larger the “free” audience reached by the information shared on your Facebook page. Followers are free so the more you have, the wider your net of information about your business will be spread. Here are a few steps to follow that will help increase the number of followers your business has on Facebook:
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Importance Of Unique Content On Your Website

Importance Of Unique Content On Your Website

Ax-Man Surplus has a very loyal following. If you’re not familiar with any of the three stores in the Twin Cities, they are emporia of extra odds and ends that the store’s owners have found interesting. You might find a gas mask next to a set of calligraphy pens near telephone cables and circuit boards and giant rubber bands. Tinkerers, school teachers, and the curious among us frequent Ax-Man, just to see what strange things have recently come in.
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Why Should I Add Videos to My Digital Marketing Strategy?

Why Should I Add Videos to My Digital Marketing Strategy?

Seems like a logical question to me and if you engage in social media of any kind I am thinking you can already answer this question. But, if social media or a social media strategy is not something you’re familiar with, here are a few insights as to why you should add video to your Digital Marketing strategy.
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How Well does your Web Designer Know your Business?

How Well does your Web Designer Know your Business?

Most business owners we meet end up wearing many hats each day. One of the business owners we work with calls himself the “chief cook and bottle washer” for example. Obviously that’s not what he does but it’s a good metaphor for your average business owner.
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