If you’re trying to connect with more potential customers online, inbound marketing can help you reach that goal. Inbound marketing draws more customers to your site through search engines, blog content, and your social media profiles. For anyone who owns a small, local business, Google My Business is one of the most important profiles you can create.
Why You Need A Google My Business Profile | When you create a Google My Business profile, your business can show up when customers search for your business (or the products or services you offer) on Google Search or using Google Maps. You can also share updates, collect and respond to customer reviews, and showcase what makes your business unique.
Ready to boost your online presence with Google My Business? Here are some tips for getting started and making the most of your new profile:
Tip 1 | Set Up And Claim Your Free Listing
There is no cost to create a Google My Business profile. To get started, you will need to either create a Google My Business listing or claim the listing for your business (if one has already been created).
Visit Google My Business and search for your business using its name and address. If you don’t see your business in the search results, you can follow the steps to create your new listing. Make sure you enter all of the information carefully and correctly. Once you have submitted your information, you will have to verify your business with Google. Many business owners opt to verify by postcard, but you may also have the option to verify via email, phone, or through the Search Console.
If you see that someone else has already verified your business listing, you will have to claim the listing by following these steps.
Tip 2 | Set Up Other Directories With A Consistent Name, Address, And Phone Number
If you want to boost your presence in local search results, you need to make sure your name, address, and phone number (NAP) are correct and consistent on your website and on other sites across the web. Doing so will make it easier for customers to find you, but can also help search engines like Google easily verify that you are a legitimate business.
Tip 3 | Use Google Posts To Share The Latest Updates
You can do more with Google My Business than simply create a static listing. With Google Posts, you can share regular updates that can help drive repeat business. When you create a Post, it appears within your Google listing in Search and Maps results. Try using Google Posts to:
- Share Special Promotions, Offers, or Other Unique Features. Your Post content should highlight the things that set you apart from your competitors.
- Capture Attention by Adding an Image. Including a relevant, eye-catching image with your Post can help it stand out.
- Share Updates More Frequently. Google Posts have a relatively short lifespan (they only stay live for 7 days), so make sure you are posting on a regular basis.
Tip 4 | Try Direct Message To Connect With Customers
When you’re promoting your business online, it’s all about being in the right place at the right time. The “Message” feature in Google My Business makes it easy to chat with potential customers who find your business listing using Google Search.
It’s easy to get started with the messaging feature. Simply sign in to your Google My Business account and look for the card labeled “Messaging” in your “Home” menu. Once messaging has been turned on, you’ll just need to connect the device you want to use to chat.
Tip 5 | Use The Questions And Answers Feature
Through Questions & Answers, people can ask questions to learn more about your business. To manage your Questions & Answers, you’ll need to log in to your Google My Business dashboard. From there, you can view and respond to any new questions users are asking about your business. It’s worth noting that:
- Anyone Can Answer Questions About Your Business. When someone submits a question for your business, anyone can chime in with an answer. For that reason, you will want to make sure you are closely monitoring your questions so you can respond quickly and make sure any replies from other users are correct.
- They Can Be Difficult To Monitor From A Mobile Device. IYou aren’t able to access the Q&A feature on the Google My Business mobile app, and you are only able to monitor your Questions from a mobile device if it’s an Android.
Tip 6 | Check Out The "Booking Online" Feature
For businesses who rely on appointments, the new Booking button feature can be very beneficial. Using the booking feature, your customers can book an appointment with you directly from your Google My Business listing.
To enable this feature, you’ll need to have an account with one of Google’s supported scheduling providers. You can see the full list of supported providers here.
Do you need help creating a more effective digital presence for your business? Contact our team today for your free Digital Marketing Blueprint!