For many business owners, the focus for 2021 is on bringing in more high-quality traffic to the company website. We all want more leads, and by now most of us have realized that old school marketing tactics like cold calling and networking aren’t enough (or sometimes even possible anymore, as long as the pandemic is still a part of our lives and businesses).
To grow your leads in 2021, we recommend putting more emphasis on inbound marketing.
What is Inbound Marketing?
Cold calling, networking, billboards – those are examples of outbound marketing, or traditional advertising. It certainly has its place, but inbound marketing offers business owners much more control and in turn, a better return on investment.
Inbound marketing is a digital marketing method that’s designed to draw in customers by producing content that meets their needs and interests. By providing information that is useful and relevant to your target audience, you attract leads to your business, rather than tracking them down.
Examples of Inbound Marketing
The term “inbound marketing” covers a wide variety of online content, including:
- Marketing emails
- Social media posts
- Case studies
- Review management
Top Benefits of Inbound Marketing
Inbound marketing allows you to build trust with high-quality leads who demonstrate an active interest in your product or service.
Spend Your Marketing Dollars on the Right Audience | With outbound marketing, you pay to place your content in front of everyone, regardless of whether or not they are interested in your product or service. Many of the people you reach aren’t even considering what you’re selling and may even be annoyed by the disruption. Inbound marketing, on the other hand, attracts people who already have an interest in what you offer. This allows you to focus your budget on finding customers who fit your target audience – and you can get very specific!
Increase Conversions | People head online when searching for a product or service you provide. Inbound marketing allows your company to point them to the information they are looking for – on your website, blog, social pages, etc. This has proven time and again to increase conversion rates.
Reap the Benefits of Inbound Content Indefinitely | By meeting customers who are ready to buy with answers and solutions, inbound marketing content demonstrates that your company is a thought leader in your industry. And some types of inbound content, such as blogs, can draw in leads for years to come. Yes, each blog, video, or other type of content you publish will require upfront time, effort, and an investment if you’re working with an agency. However, inbound marketing materials pay for themselves again and again, providing a long-term return on your investment
3 Tips To Get Started With Inbound Marketing
- Define Your Target Audience | Inbound marketing success requires a deep understanding of your audience and their needs. Here are some tips to define your audience.
- Have a Lead Generation Strategy | It’s great how inbound marketing sometimes attracts people who are ready to buy, but they’re probably not the only ones in your target audience. That’s why your inbound marketing strategy should address potential customers at every stage of the sales funnel. Take the time to map out and understand your customers’ side of the experience and buying journey. Then create content that guides customer interaction to the next stage, and the next, and the next.
- Get Your Sales Team Involved | Your sales team needs to know what to do with the leads that come from your inbound strategy – unless you like wasting your marketing budget! Read our tips to get your sales team involved with inbound marketing.
We won’t sugarcoat it – developing, implementing, and maintaining an inbound marketing strategy is a challenge. If you’d rather focus on your business, we can help! Contact Triton Commerce today to learn how our custom digital marketing solutions can help you grow your leads in 2021.