If you want to grow your business, content is the answer. Web copy, blogs, social media posts, infographics, marketing emails, online ads, videos, and other content work together to educate your audience on your brand and products or services. Through content, you can showcase your team’s expertise and establish your company as a thought leader within your industry – building your network and gaining the trust of potential customers along the way.
To create all of that content and ensure it performs well, you need at least one talented writer who’s educated in writing for the web. At Triton Commerce, we’re lucky to have several! Get to know Julia, who has been a Content Specialist on our team since September 2019.
Can You Share A Little Bit About Your Background And What Led You To Your Role At Triton?
I’ve always been interested in the creative and technical aspects of the marketing and advertising field. By the time I started college, I knew I had an interest in both advertising and writing. After spending my time as a marketing communications intern here in Minneapolis a couple of summers ago, I decided to pursue a career in copywriting, and that’s how I ended up as a Content Specialist at Triton!
Tell us a bit more about your role and everyday responsibilities for Triton.
My main goal is to help clients transfer messages to their target audience through a variety of formats. From websites to social media posts to scripts for client videos, I write the words that people read when learning about a company, product, or service.
What Do You Enjoy Most About Your Position?
I enjoy learning about different companies and getting to write about a variety of different industries. I also enjoy how there are different ways to utilize my writing and marketing skills. In addition to web copy, I help out with projects such as video scripts, blogs, social media captions, and email marketing.
What are some challenges unique to your role?
My role requires quite a bit of research, so it can be challenging and time-consuming to ensure that I find the best information available. It’s important that I conduct thorough research for each client so that I can write the most accurate and well-informed content possible.
What is the most valuable thing you've learned so far during your time at Triton?
I’ve learned there are many aspects that go into effective marketing and advertising. From content writing and design to managing analytics and paid campaigns, every role plays a huge part in the success of any project.
If you had to trade jobs with one person at Triton for a day, who would you pick and why?
I would pick one of the graphic designers or digital media specialists. I’ve always enjoyed getting creative and playing around with design and video, so being able to do that as a job sounds awesome!.
When you were 5, what did you want to be when you grew up?
I wanted to be a teacher or a magazine editor.
I heard you're passionate about travel! What's your favorite destination you've visited, and where would you love to go someday?
My favorite place that I’ve ever visited was a town called Split, located in Croatia. I would love for my next destination to be Puerto Vallarta in Mexico as I’ve heard it's a beautiful place. Fingers crossed I get to go there in the near future!
You once said you would eat pizza every day for the rest of your life. What's on your dream pie?
As simple as it sounds, I love a good Hawaiian pizza. There’s nothing quite like that salty-sweet combination of pineapple and Canadian bacon. People who hate pineapple-themed pizza simply haven’t given it the time and attention it deserves.
What's something else unique or interesting about yourself that others might not know?
Many people may not know that I know how to play the drums.
What are some of your favorite things to do outside of work?
I love to camp, read, ride my bike, and drink craft brews with my friends.
Content marketing is an important piece of a successful SEO strategy. Through high-quality content, Triton Commerce can help you stay connected with your target audience and secure higher placement in search engines like Google. Contact us today to learn more!