Search engine optimization, or SEO, is the process of strategically optimizing your website to help it rank higher in search results. Implemented and managed correctly, an SEO strategy can help your business get far more exposure and generate more leads.
Still not sold on the idea of implementing an SEO strategy? Here are three reasons to consider adding it to your marketing plan:
Reason #1 | Increased Visibility
If you want to attract more customers to your business, you need to make sure they can find you. An increasing number of consumers are turning to online search to research products, services, and businesses before making their purchase decisions. In fact, one study conducted by Google found that 70% of smartphone owners used their devices to conduct online research prior to making in-store purchases. So, even if your ultimate goal is to drive in-store traffic and purchases, a strong digital presence is still critical in helping you reach that goal.
How can SEO improve your online visibility and help you connect with a broader audience of potential customers? SEO is a general term that includes an assortment of different methods to accomplish one goal: to improve your business’s ranking in search results. When a potential customer is looking for products or services like yours and enters a specific keyword or phrase into a search engine, you want your business to rank as high as possible in their search results. The higher your rank, the more traffic you are likely to receive.
Your website isn’t the only piece of your digital presence that impacts your visibility. One very important part of any SEO strategy is to claim and verify the Google My Business listing for your business. Claiming your listing is free, and can increase your chances of showing up in organic rankings as well as Google Maps searches.
When completing your Google My Business profile, make sure you are providing as much detail as possible about your business. By including plenty of information, you can help more prospects learn about your business and increase the odds that they will reach out. One important thing to note about your Google My Business profile is that searchers have the ability to “suggest an edit” to your profile, and those user-generated changes can be applied to your listing. For that reason, it’s very important that you log in to your Google My Business account on a consistent basis and make sure all of your business information is still accurate and up-to-date.
Reason #2 | More (High-Quality) Web Traffic
There’s more to SEO than simply trying to be seen in search results. The overall goal of any SEO strategy is to drive more qualified traffic to your business’s website, and ultimately, generate more leads. With the right strategy in place, you can increase your ranking in the right search results, improve the odds that a potential customer will find your business, and get them to click through and visit your website.
The trick to attracting the right traffic to your website is to be strategic with your keywords and other elements of your SEO strategy. Rather than focus on broad, generic keywords with the goal of being seen by as many people as possible, spend time doing research to determine which keywords will be the most relevant and effective for your business.
When your business is at the top of the list of search results, more people are likely to click through and visit your website. Each of these visitors presents a new opportunity to gain a new customer for your business. For that reason, it’s also important that your website offers a quality user experience that leaves visitors with a favorable impression of your business. To learn more about creating a user experience that generates leads, check out our blog “5 Ways User Experience Improves Your Conversion Rate.”
Reason #3 | A More Effective, Mobile-Friendly Website
You aren’t the only one vying for the attention of your target audience. Your competitors are also hoping to attract more leads, and at least a few are probably already using SEO to boost their digital presence. If you aren’t doing the same, you’re losing out on business to your competition.
Another thing to remember is that even once you’ve reached the top of the ranks in search results, your work isn’t over. In order to maintain your ranking, you need to be continuously optimizing your site and overall presence for SEO.
Luckily, even small businesses can find ways to succeed and even outrank much larger competitors. In the end, it’s all about having the right SEO strategy and putting forth the time and effort needed to give your business a competitive edge.
Interested in learning more about how an SEO strategy can help you grow your business? Contact our team for your free Digital Marketing Blueprint. We’ll take a look at your current digital presence and provide you with detailed feedback, insight, and tips to help you promote your business more effectively.