Managed Email Marketing Marketing Campaigns
Keep your customers informed and grow your list of returning customers. Compare your costs of attracting new customers vs. selling additional products to an existing customers. Email marketing campaigns are one of the most cost effective methods of communicating with your existing clients.
- Email Template - A well designed email template will encompassed the following design aspects. 1. Branded to match your companies website and brand image. 2. Clean layout, with focus on click-through rate. 3. Should include links to all of the company's social media.
- Custom Landing Pages - Each email campaign includes a custom landing page. Email clients and security settings may prevent HTML or images from displaying properly. A custom landing page will give the customer a location to click and view the promotion within the website.
- Social Media Integration - Social media has not yet replaced or overtaken the effectiveness of email campaigns but the integration of the two is necessary. Each email should include the "Follow us" links to each social media website your company uses; Facebook, Twitter, YouTube, Blog etc. When you send each email, you should also post a link on each social media site a link to the email custom-landing page. By using both email campaigns and social media in unison will increase the effectiveness and reach of each campaign.