Ecommerce Marketing Solutions

Triton Commerce is a world class e-commerce marketing firm.
Triton Commerce focuses on creating and marketing fully tailored, end-to-end solutions for retailers requiring e-commerce experiences that are fast and seamlessly integrated with back-end processes. Triton Commerce specializes in leveraging the power of Enterprise e-commerce platforms to create unique experiences that address your specific needs.

• Your Own Team of Experts - Triton Commerce has the ability to provide you with many hard to find experts, all managed by your dedicated Triton account manager. Having all of these experts under one single account manager keeps your marketing message consistent. Some of the experts Triton Commerce can provide are SEO Experts, Google Certified Adwords Managers, Email Marketing Experts, Graphic Designers, Web Designers, Programmers and Marketing Managers.

• World Class Guarantee - Many marketing firms and SEO companies will require a long-term contract, retainer agreement or a largely front loaded bill. With Triton Commerce, you pre-pay each month and have the ability to cancel anytime you feel we are not providing a good Return on Investment. To back up this guarantee, if we do not provide a positive return on investment we will refund the previous months billing.

• Search Engine Optimization - Search Engine Optimization or SEO is the method of formatting your website content and inbound links in a fashion that allows search engines to best rank you versus your competition on your desired topic or keywords. SEO should be on the top of all long-term projects for all web based businesses. Accomplishing a top rank in Google can take years to accomplish, but when you do, that keyword will provide revenue for years to come.

• Social Media Optimization - Social Media Optimization or SMO is the method of controlling and building your company’s reputation and brand throughout social media websites such as Facebook, Twitter and YouTube. As search engines continue to add value to social media, SMO is becoming a necessary element of SEO. A properly optimized social media plan will increase your conversion rates and create repeat business. Many users of specific social media websites research your company and keep up on your latest news by continuing to use these websites.

• Reputation Management - Reputation management is similar to Social Media Optimization however reputation management focuses on asking for positive reviews and responding to negative reviews. You may not be able to stop people from posting a negative review on a product or service, even if you did everything correctly. Although it takes 20 positive reviews to undo the damage from a single positive review, by responding positively to any negative review will show future customers you do listen and will fix any problems.

• Email Marketing - Email marketing is still one of the most cost effective marketing platforms. Sending promotional emails puts your products and services in front of those who wish to know about it. We never recommend emailing anyone who has not opted to receive your emails. Sending unsolicited emails will do more harm than good to any established brand.

• Link Building Campaigns - Link building is a necessary part of Search Engine Optimization. Links from “Trusted” websites and web pages that are on topic with the keywords you desire, helps the search engines understand what your webpage is about. Having more inbound on-topic links tells the search engines that you are also a “Trusted” source of information on this topic. As you build these on topic links from trusted websites typically your website will move up in the organic ranks. These links can come from message forums, blogs, review websites, press releases, online profiles and social media. Typically any on topic website that you can “naturally promote” or discuss your website with a link back is a good thing.

Avoid any link share programs or computer generated services that procure links unnaturally. Search engines have filters that can detect unnatural link building processes. Although you may see an initial jump in rank after using these services, most times this jump will disappear and your investment is wasted.

• Pay-Per-Click Management - Google, Bing/Yahoo and Facebook all provide pay per click advertisement. You either bid on keywords on customer demographic. Like all advertising media you can spend a ton of money very quickly with no sales, or you can spend very little and sell a ton of product. Knowing how and where to spend the advertising budget is very important. Triton Commerce has a staff of Google Adwords Certified Account Managers. This means, our staff has years of experience, gone through a training class and taken certification tests. If you wish to spend your money wisely and get a good ROI, let our staff manage your pay per click.

• Product Feed Management - Google, Yahoo, Bing all accept XML or CSV formatted product feeds. To be listed within the shopping pages of these websites you need to send them a properly formatted file daily, weekly or monthly. Triton commerce can assist you in getting this information formatted correctly and optimized to provide you the maximum number of impressions.

• Customer Retargeting - Dramatically increase your conversion rates with customer retargeting. When a customer leaves your website without purchasing customer retargeting will get your advertisements in front of these customers as they visit their favorite websites. For example if someone is shopping on a Triton Commerce customer’s website, then leaves without purchasing we track that customer using a cookie. Now, when the customer visits a large website, for example ESPN.com they will see that customer’s advertisement for that product or service for days following the visit. Customer retargeting not only reminds customers to come back and purchase but builds your brand image.

• Conversion Optimization - Everything discussed on this list will build your website traffic... However, if your traffic is not purchasing your products or services the traffic is worthless. Website conversion optimization is a process of tracking how customers enter the website, where they click, what they view and how they exit the website – Then building A/B tests based on the results. Once we find a method that works and conversion rates increase we continue this process throughout the entire website until we meet what we feel is above industry normal conversion rates. Conversion rate optimization is essential to maximizing your advertising efforts. Highly converting adds will lower your marketing budget while increasing revenue.